More practical, more earnest and more up-to-date! Non-cultural innovative products enter the lives of the people

Ivory fruit (a kind of coconut fruit) hairpin, tooth sign, jade U-plate, sign pen, wood carving door sill, lamps, masks, colorful book signs… in Guangzhou \”three carvings, one color and one paint\” and so on Under the ingenuity and skill of the inheritor of the project, one by one is the creation of non-literary works. On the morning of October 22, at the Guangzhou Feifu Workstation in Yongqingfang, the 2021 Liwan Feifu Cultural Innovation Products Release Conference was held. At the conference, various non-feit cultural innovation products were unveiled. They not only have the functions of aesthetics and collection, but also are practical and close to people. life.

This release will be one of the components of the Guangzhou Cultural Industry Trading Association, highlighting non-elements. With the theme of \”Showing the Charm of Non-Sex\” it aims to deeply explore, protect, inherit and make good use of the excellent traditional cultural resources of Liwan District and display the achievements of Liwan\’s innovative products. At the same time, we will cover the new tasks and new starting points of the development of Guangzhou’s cultural industry and build the “Guangzhou Culture” brand, and closely follow the “14th Five-Year Plan” Guangzhou Cultural Industry Development Bureau, and update the blue map of non-cultural creation development in the entire plate to create more value for society. This is also the first non-cultural creation conference in Liwan. It aims to showcase the characteristics of the creation of non-cultural products by building a platform for mutual communication, sharing and display, and create a non-cultural innovation product release with inheritance, innovation and grounding. Showcase exchange meeting.

The publication will focus on displaying the creative design of non-great teachers, cultivating non-great creative forces, and promoting non-great creative ideas. The creative design results have been implemented and converted, with a total of 4 blocks arranged, including non-inheritors sharing creative concepts, introducing creative products, non-inheritors’ food exchanges, and non-inheritors’ communication with each other, and inviting national inheritors Zhang Min, fishing, and Chinese arts and arts A total of 27 non-professional inheritors and representatives of non-professional protection units, including the University of Zhai Huiling, shared nearly 100 non-professional creative works that they created this year.

\”Don\’t look at this colorful porcelain book\’s sign is very thin, but it falls to the ground like a ceramic knife It won\’t break.\” \”We combined Nishimura\’s carving art to create a series of meilan bamboo and chrysanthemum tea sets that match modern aesthetics.\” \”My daughter likes to keep a chicken lamp when she sleeps, so I made this platform lamp . The former college girl received two vaccines, and there would be a wakefulness lion dance on the Zikan Code, so I designed a mask with a wakefulness lion.\”, non-existent inheritors are on the platform, sharing the spiritual sources of non-existent literary creation, design ingenuity and market reaction.

Ho Lifen, a senior national art craftsman and representative representative of Guangcai provincial lottery, told reporters that the traditional Guangcai is presented in the form of plates, discs, vases, porcelain pieces, etc. They try to break through the limitations and in the loading Make more explorations, such as launching colorful porcelain lamps, flying chess, etc. With more than 20 years of experience in the Fangcun Flower Birds and Cypress Market, He Lifen can capture the market\’s needs with keenness. Now they have developed a multi-literature creative product review and practical functions, focusing on customer customization, more lifelike, more down-to-earth, and also Very popular with customers. She said that in recent years, the lottery industry has not been closed, which is also understood by more people.

As of now, incomplete statistics, the non-existent inheritors of Liwan District have created nearly 400 non-existent innovative products, of which nearly 100 core products are more popular in the market, only Guanghua and Caizhi Nearly 60,000 sachets developed by Lin cooperate have been sold. In the next step, the Liwan District Cultural and Public Tourism Bureau will take promoting creative design as an important development point for the launch of new products, focus on promoting the important role of creative design in life, and provide services for non-professional teachers to develop innovative cultural products. As an important point of view, we will help non-industry enterprises establish an image, find industrial chain partners, and jointly build a new blueprint for the development of Liwan\’s cultural.

After the release of Meihui Meiyou\’s virtual literary innovation, it came from a group of staff and Liwan District, Bomi County, Tibet. Non-farm food companies and national non-farm inheritors gathered together to watch the on-site production technology of Liwan non-farm food, taste Western-style food, and hold exhibition halls for discussion.

The publication will be organized by the Liwan District Cultural and Broadcasting Sports Bureau, the Liwan District New Era Civilization Realization Center, the Liwan District Cultural Center, and the Liwan District Non-Performance Association.

Text/Guangzhou Daily·Xinhua City Journalist: Wu Duotong News Agency Lixuan

Picture/Guangzhou Daily·Xinhua City Journalist: Wu Duotong News Agency Lixuan

Guangzhou Daily·New Flower City Editor: He Wing Yan