Digitalization helps promote the \”out of the circle\” of rural cultural industry

Let\’s walk into the ancient San Lion Village in Shaxi Town, Zhongshan City, Guangdong Province, and is located in the buildings of \”Ruan Jie Old House\”, \”San Lion Folk Museum\”, \”San Lion Village History Exhibition Hall\” on Huilai Street. The digital \”Zhang Gu Village\” exhibition hall has attracted tourists from all over the world and has become a popular \”check-in spot\” for tourists.

The Lion Village was built in the Southern Song Dynasty and has a history of more than 700 years. There are ancient robes everywhere, dancing is prevalent, and there are many gangs. Since the late Qing Dynasty, Chinese and Chinese people living overseas have returned to the country and built a house that combines Chinese and Western cultures, which is vividly called \”western decoration house\”.

In the \”Hundreds and Millions of Projects\” surprise attack implemented by the Guangdong Provincial Committee of the Communist Youth League, the Art Design Institute of Zhongshan Academy of Electronic Science and Technology (hereinafter referred to as \”College\”) established the \”College of Dreams\” in 2022. Team\” (hereinafter referred to as \”Practical Team\”), signed cooperation with the San Lion Village to launch the digital \”Show Ancient Villages\” project to help promote the \”out of the circle\” of rural culture.

Ruan Jie\’s old house is a three-and-a-half-layer building and is built with donations from Huajia. It is a representative building in the important modern history of the local area. Since 2015, with the donation of the Lion Village Huajia and the Lion Village, Ruan Jie\’s old house was renovated in installments, and is now the \”Part 1 of the Lion Village Huajia Culture Exhibition Hall and the Lion Village \”Part 1 of the Lion Village\”.

\”The facade of Ruan Jie\’s old house combines European classical stone pillars with Lingnan specialty doors. It has a large number of well-preserved interiors such as lights, wood-carved screens and other artworks. It is a classic Lingnan house building. \”Alisha, director of the Department of Environmental Design at the College, said that this mansion is the emotional link between the Lion Village and overseas corporations, and the Sui contains a rich Chinese culture.

Alisha claimed that Ruan Jie\’s old house retained a lot of information about the corporal and donated items, and implemented the team members to conduct detailed photography and modeling, and digitalized the photos, characters, etc. of the culture. Repair. When many overseas gangs returned to the country, they came here at the same time and searched for their own homes and memory through the \”digital exhibition hall\”.

There are about 4,500 overseas corporations in Santa Lion Village, which is more than the household villagers. Ruan Jia-Hee, the village committee of Santa Lion Village, said that every year on the eighth day of the April 1st and during the folk art tour of Shaxi April 8th, many overseas compatriots donated money to the countryside and formed a group to return to the country to participate in the performance. Among them, the viewing of the Lion dance is the focus.

The Christmas Lion Dance was born in the late Ming and early Qing dynasties. It is a unique graphic dance created by the villagers of Christmas Lion Village. His performances are lifelike in eating, licking feathers, spreading wings, and opening the screen. The people are widely spread and are listed in the list of representative projects of Zhongshan City\’s intangible cultural heritage.

\”We use technologies such as machine scanning and high-definition image shooting to record the performance details of \”non-dance dance\”, use 3D modeling technology to build the image of the phoenix and design the text of dancing. Creative products. \”Alisha introduced that the team carefully created the \”Fengfeng\” IP based on dance and the \”Yuyu\” IP image as a tourist, and used these two IP characters to show the lively and interesting Santa Lion Village Study storyline.

The San Lion Village still retains the ancient sea of ​​Lion Mountain, the San Lion Master, the 100-year-old archway and the old site of the Centennial Chinese Donation Group Yi Association.Many ancient. Ruan Jiacheng said: \”The Lion Village has rich historical and cultural resources. This time, we cooperate with the \’Ying Zhan Gu Village\’ team, which is the hope of fully exploring and utilizing the precious cultural heritage of the Lion Village through the strength of the university.\”

In recent years, the Imperial Team has presented the long-standing cultural relics, folk culture and rural culture with three-dimensional modeling, VR panorama, digital education and other technologies. At present, the practical team is designing to use AR technology to restore historical scenes, allowing tourists to \”travel\” time and space by swiping their codes, and immersively experience the charm of the Saint-Lion Township cultural heritage.

\”In the process of oral history collection and digital repair of old photos, villagers actively share their tribe memories, and the younger generation spreads village stories through short videos, and cultural sympathy is naturally transmitted in the international community.\” Sha said that digitalization provides \”cloud backup\” for the Ancient Village Culture of the Santa Lion, and can be visualized to promote the development of Wuzhen cultural industries overseas through cultural and tourism integration, online exhibitions and other forms.

(Source: China News Network Author Zhang Lu)