Visiting the \”Ghost Market\” in Guangzhou at night

(Picture source: Yitu.com)

Economic observation reporter Zhang Qiang Guangzhou report\”20.\” Yang Qing held a CD with a blurred cover in his left hand and put an old-fashioned DV machine on his right hand to tell the owner.

\”30.\” The owner was a little displeased and signaled to get the DV machine back.

\”25.\” Yang Qing looked around and found the machine, and then found a bite.

\”Oh, 28, 28.\” The main force to collect money.

No matter where you come, pay cash, pay money and deliver goods in one hand. On July 26, at 4 a.m., this kind of transaction was common on Haizhu Bridge in Guangzhou. Because the market opened in the early morning and the sky ended, this night trading market was also called \”ghost market\”, and it was popular in Beijing and Shanghai in its early years.

The Chinese language also calls dawn \”sky light\” and the market \”ruins\”. In the memory of old Guangzhou people, the name of \”Ghost Market\” is even more literary – Tianguangxu.

Wu Kaisi, a famous \”ghost market passerby\” in Guangzhou, and his other identity is the founder of the old martial arts warehouse. He has been mingling old goods markets and ghost markets everywhere for a long time, and has been wandering around the United States and closing down. In 2014, Wu Kaisi, who was unable to make ends meet, found ways to survive in these old goods.

On July 25, economic observation reporters visited Wu Kaisi\’s clothing warehouse with three buyers. This warehouse is the first time that it has opened its business in the past two months. A clothing store owner bought two styles of revival women\’s bags for 150 yuan. Wu Kaisi claimed that this was the goods he took back for every 20 yuan, 15 yuan0 yuan is the same price, and the price of ordinary buyers will double in this basis. Although the transaction price per bill is not high, Wu Kaisi claims that in good condition, monthly income can reach about 20,000 yuan.

The owner of this clothing store readily accepted the price difference. She told the reporter that the price of such bags could be increased ten times in the \”market\”. What she calls the \”market\” is a trading activity held by these old lovers from time to time.

Wu Kaisi\’s business has been achieved by Yang Hanjing to achieve a larger scale. On July 31, 2019, goodone old-fashioned 7th anniversary. The 4,000-square-meter old building located in the Century Flower Holiday Plaza in Daxing District, Beijing is the fifth old building after Goodone old building, Guangzhou, Shenzhen and Zhuhai. It is also a business exploration by Yang Hanjing and his team. Goodone Old Goodone Partners Luo Jie revealed that the store has invested more than tens of thousands of dollars behind it. They are not trying to build an old goods trading venue, but to build an urban memory center in Beijing.

Old objects are activated, and operators of old objects are optimistic about the future of this model. However, some people also have different views. Economics scholar Song Qinghui believes that this old economy is a very common market phenomenon, with cultural value, but commercial value is insufficient. Liang Haorong, a former executive of the real estate agent who participated in the development of the old city activation project in Hong Kong and Macao, told the economic report that the activation of old cities, old streets and old objects is not a new concept, and Guangzhou has already tried projects in 2013. As an investor, we hope to change the \”old\” cultural value. \”Some people succeed, but now it seems that there is no particularly mature model.\”

Guangzhou\’s background color

After noon on July 25, there was a warm, damp, and mosquito-be. Xiaozhou Village, Haizhu District, Guangzhou City, is the most common summer feeling in southern cities. This is completely different from the original Guangzhou, written buildings in Zhujiang New City. The uncle wearing a white vest, the sour beans soaked in the glass bottle, and the trench doors far above the top are all reflections of the Lingnan culture.

Walking through a small alley less than one meter wide and climbing up a small slope, one of the old warehouses was deep in Xiaozhou Village. Not far from him, it is another old collector, Daxin\’s warehouse. There are many such old-fashioned warehouses, B&Bs and Cafes in Xiaozhou Village, and they are posted on the Internet with red tags, and check-in visitors come to visit.

\”Wow, this is a ruthless cargo, it is a ruthless cargo.\” Wu Kaisi has been a big newWhen he was in his residence, he saw a wooden head in the living room and said. After asking about the source of the wooden head, he walked towards his warehouse. After passing several recycling and placement points on the way, Wu Kaisi couldn\’t help but look at it on the side.

He told the economic observer that most of the old things he took back were things that others didn\’t want, especially some old residents moving and changing houses, and many of the things they used to do. Just stay and don\’t. In addition, he would visit the ghost market regularly and carry back old things he thought were interesting or valuable, with a few dollars, dozens of dollars or free. The price was difficult, but most of them were not expensive. Starting in 2014, and in the five full years this year, he has piled up three warehouses of old items purchased from all over the country.

Wu Kaisi wore a duck cap and a beard, and he was mature outside, but he was born in the 1995s and was a college major. He used to say that he was a bankrupt, but now he said that he was doing garbage classification. In short, he is now working hard to support himself in this job. The three warehouses in Xiaozhou Village are rented from locals, typically old, broken, and old. Wu Kaisi brushed the white walls by himself, and the old things filled the house were casually hung into a delicious retro decoration.

Because there is no manpower, Wu Kaisi\’s clothing store has not opened for two months. The warehouse was subleted to another person, who would have to pay three hundred yuan a month. This is not very stressful to him. According to Wu Kaisi, most of the clothes in the store are from Japan, and many of them still have Japanese-like tags. He didn\’t want to reveal the source of the more detailed period.

This is the rule of old objects. This rule must also be followed in the \”ghost market\”.

At 4 a.m. on July 26, the Haizhu Bridge in Guangzhou was as hot as a high-end store in CBD. The sellers were wearing carpets on the ground and putting on the An outdated cold medicine, books published in Moscow 70 years ago, brand-name running shoes with codes… The difference is that most of the men who \”shopped\” here are young men who \”scan\” one by one with the lights of their own flashlights.

From Beijing, Shanghai, Nanjing to Guangzhou, sleeping during the day and sucking at night, Li Hongwei has lived in the ghost market for more than 10 years. According to Li Hongwei, the ghost market has been passed down for many years, and the ghost markets in various places have shown different forms due to the differences in urban culture. There are many antiques in Beijing and many famous brands in Shanghai, while Guangzhou is more complicated. According to Li Hongwei\’s recollection, in Beijing, some people used to make mistakes in the ghost market and bought some treasures ten or a hundred times as much as possible. Some bosses who specialize in \”cultural relics\” are very expensive, but now they have not lost. .

According to the official website of the Beijing Municipal People\’s Government, in 2015, in order to understand the problem of the \”ghost market\” under the junction of Xicheng and Haidian, the Xicheng Desheng Law Team launched a concentrated rectification. In conjunction with the peak period of \”Ghost Market\”, legal persons were arranged to keep a watch from 21 pm to 4 am the next day, cancel unlicensed operators, and encourage citizens to report the violations of ghost markets. \”After the rectification, it has become increasingly difficult. Guangzhou is the same. Now the most popular one is Haizhu Bridge, and if you are reluctant to do so, you can just mess up your mouth.\” Li Hongwei said.

\”It\’s dawn, and I\’m ready to leave.\” At around 6:30, Li Hongwei got up and prepared to collect the store. A next door was also in a hurry and finally A guest receipt. That night, Li Hongwei sold 2 books and a string of beaded chains, with a total income of 35 yuan. Among them, the two books were collected from others for 10 yuan, and the pearl chains were not known where they were picked. This type of transaction priced at a price of several or tens of dollars is also the shape of an old object.

Old business

On the last day of July, goodone old products The founder of Liu, Yang Hanjing, published a long article with thousands of words, and reviewed his seven-year mental journey from selling villas to demolishing villas, and finally founding an old property. After several crises, goodone tried to explore business. The current scale of goodone old-fashioned house allows Wu Kaisi to point out the \”cow\”.

The first goodone old thing is located in the door. In 2012, Yang Hanjing also prepared to \”clean up\” the villa for the sake of finding out, so he unexpectedly entered the journey. Seven years later, Goodone opened a 4,000-square-meter store in Beijing. This store was opened in Nancheng, the \”far\” in Beijing. Many of the construction materials also came from the construction sites where Nancheng was demolished during the same period. At the same time, in Guangzhou, Shenzhen and Zhuhai, goodone old store has 4 stores.

Yang Han Jing said that there is no big money behind goodone old things. After experiencing repeated crowds and short-term angel investments, he continues to think and explore. Last year, Beijing opened its business in the tenth year of Yang Hanjing\’s establishment, so the theme of Beijing opened its business is \”once a year\” and more than 2,000 customers were welcomed that day. Economic observers noticed that you still need to make an appointment in advance when you go to goodone old property in Beijing. Behind the goodone old building is Qianshu Creative (Shenzhenmen) Business Management Co., Ltd., and Luo Jie is a partner of this company. On July 27, Luo Jie revealed to the economic observation that the company is currentlyWe are preparing a new brand strategy plan, so we don’t want too high-profile performance now. According to the planning of goodone old goods store, the Beijing store is not a large old goods trading venue, but wants to build an urban memory center.

\”If you dismantle and destroy the past, you will not understand it. We will find it back and save it. This is a kind of value.\” Luo Jie is optimistic The future of old buildings is not only commercial value, but also cultural value. At present, the goodone old-fashion model has begun to attract some investors\’ youth, and Beijing was jointly built by real estate developers. Luo Jie claimed that the investment amount of the two parties cooperated with exceeded 10 million, and Guangzhou has also been invited by real estate developers.

The old-world activation and re-change, and the goodone old-world pattern is not completely recognized. Song Qinghui believes that goodone old things are currently popular because people will have thoughts about past things when they reach a certain age or have a certain stage of income. \”Old\” can be regarded as the concentrated phenomenon of these group concepts and is a normal market phenomenon. In the short term, the old-world model will have certain value in the future, or it will become a cultural phenomenon to attract investors, but in the long term, the value of investment is not large, and the trend of the times will always be moving forward. The cultural value of old buildings exists, but the choice of commercial value is insufficient.

Liang Haorong is a former real estate business executive who participated in the development of the old city revitalization project in Hong Kong and Macao. He told reporters that based on their previous experience in projects, the old-world model is actually a literary creation and has certain commercial value, but this old-world activation may not be successful. In Hong Kong and Macau, the revitalization of old towns and old streets has been proposed for some time and has also been used as a reference for the revitalization of ancient villages in Guangzhou. But from the actual perspective, the value created by relying solely on old places is limited, especially when it has not become mainstream yet.

\”We tried to open three stores on a very historical street, including those similar to old objects, but because of the low traffic, we opened No one knew about it for a year. Later, the government introduced measures to monitor tourists, which made some improvements. \”Liang Haorong said.

From the perspective of investors, the activation of old objects and the activation of old cities are all hoped to transform a cultural value. Liang Haorong said that they did not succeed, but It does not mean that this model is not possible for success. Businesses like K11 directly change art. \”From Hong Kong to Shanghai, its landing effect is very good and has become a famous online check-in point.\”