Aluminum-wood door sales skills training sharing video, how to introduce aluminum-wood door set to customers?

Hi, hello, I am Qingfeng, the salesman. Focus on sharing door and window decoration marketing knowledge.

The topic shared today is aluminum wooden doors. When we sell aluminum wooden doors, we often encounter such questions, what are aluminum wooden doors, what are the benefits of aluminum wooden doors, and Compared with solid wood doors, which aluminum-wood doors or solid wood doors are better?

Therefore, in order to better sell aluminum wooden doors, we must first understand these issues.

1. What is an aluminum wooden door?

Aluminum wooden door, literally speaking, is a composite door that combines aluminum and wood. It is somewhat similar to the solid wood composite door we usually talk about. Solid wood composite doors are made of solid wood, wood grain paper, veneer, density board, decorative panels, honeycomb paper, etc.

As for aluminum wooden doors, in most cases they are composite doors composed of solid wood doors and aluminum frames. This solid wood door can be a solid wood composite door or a pure solid wood door.

2. What are the benefits of aluminum wooden doors, that is, what are the advantages?

In fact, we talk about the advantagesWhen compared, it is usually compared with other similar products.

For example, compared with aluminum alloy doors, aluminum wooden doors have better heat insulation and are more environmentally friendly. Because pure aluminum alloy doors are made of metal, the thermal conductivity of metal is usually much higher than that of wood.

For example, compared with solid wood doors or solid wood composite doors, the obvious advantage of aluminum wood doors is that they have better waterproof performance. Ordinary solid wood doors, or solid wood composite doors. As long as it is made of wood, its waterproofness is relatively poor. For example, wood will expand when exposed to water. Even if the wall is too humid, or there is too much water on the floor during daily cleaning, it may cause the door panels, buckle lines, etc. to crack. Especially for solid wood composite doors, the density board will expand more and crack more after absorbing water. If it encounters severe water soaking, the entire door will be scrapped. Aluminum-wood doors have better waterproof performance because they are covered with an aluminum alloy frame and the top and bottom of the door frame are waterproofed.

Of course, in addition to the above advantages, aluminum wooden doors also have the advantages of good sealing, sound insulation, energy saving and so on.

So aluminum wooden doors have their advantages and disadvantages.

For example, the cost is relatively high because the price of aluminum materials is relatively high, and metal materials are calculated by kilogram. For example, in 2021, aluminum profiles were once close to 30 yuan per kilogram. Moreover, the profile at this price is not a real aluminum alloy in a strict sense, but a titanium-magnesium alloy. It’s just that everyone is accustomed to calling doors of this profile aluminum alloy doors. Regardless, this has significantly increased costs. For this reason, in most cases, because a good horse needs a good saddle, the wood part will also be equipped with a solid wood door, or a solid wood veneer door or other structures. It is definitely much more expensive than solid wood composite doors.

Therefore, aluminum wooden doors are more expensive than solid wood doors or solid wood composite doors. If the price is high, customers will be selected.

As a merchant selling aluminum wooden doors, when promoting this product, we must promote it in a targeted manner

1. Target customer positioning. Because of the price issue, you need to select customers who can afford the price for promotion. You can also sell this door to them if they only spend 500 yuan. No use.

2. After positioning the target customer, understand the customer\’s needs and whether they have such needs. If so, then promote this product.

3. Usage scenarios, such as some interior decoration, which needs to have a unified decoration style but also be waterproof, such as bathrooms and kitchens. Of course, it is a bit wasteful to use it in these places, but for the benefit For customers who can afford it, money is not an issue as long as the results are good.

As for the specific words, the basic knowledge of aluminum wooden doors has been explained in detail above. You only need to refine the selling points, summarize them into words, state the benefits to customers, and recommend them to customers.

Here is another point that needs to be reminded to friends who sell doors and windows. Whether it is a solid wood door or an aluminum-wood door, because they all contain wood, they are not suitable for installation as balcony doors, especially balcony doors that are often exposed to sunlight. , long-term exposure to wind and sun will cause obvious deformation and discoloration.

Maybe in one or two years, or half a year in areas with higher temperatures, there may be problems with the door, and customers will come to you After-sales service, you are upset and say that the quality of your product is not good. In fact, it is used in the wrong place. As for the common problems and precautions for doors and windows, I will find time to share them later.

If you are doing decoration now and are short of customers for selling doors and windows, and want to get more customers through the Internet, the information shared by Qingfeng Friendship Circle for selling doors and windows will open up your marketing thinking.

Okay, I’ll share it here today. I’ll share more sales knowledge and skills in the Qingfeng Friendship Circle of Sales Door Circle. I hope it will be helpful to you.