Is flip garage door an industry that relies on installation and after-sales maintenance to make money?

Is the flip garage door an industry that relies on installation and after-sales maintenance to make money?

On November 6, the editor of Kunming Haydn Garage Door New Media shared an article《How to use differentiation to innovate villa garage door products? 》 Afterwards, netizens believed that the company’s publicity belittled its competitors’ products. Or it exposes the hidden rules and unfair competition methods of the industry.

The editor disagrees with this, and can even expose another transaction insider of the automatic door and electric door industry. Most of the products of small workshops have not passed national standard certification or industry standard certification, but it does not prevent them from helping small and micro businesses. When a company makes money, if it participates in bidding, it needs to use relevant inspection reports or relevant certification certificates. The workshop will find a big factory to cooperate with, and use the qualifications of the big factory plus the self-operated products of the small workshop. Once the bid is won, it can be said to be a huge profit. This is why many small workshops do not even have business licenses, but they dare to blatantly install them on villa garage doors everywhere. The reason for posting a small advertisement for \”Hayden Automatic Doors Ltd. + Private Phone Number\”

Some netizens believe that the flap doors that are the main products of Kunming Haydn garage doors are difficult to install and have high after-sales maintenance costs. If you cannot earn money by selling products, you can earn it back with professional and technical workers. Also In other words, the product is not valuable, but the labor cost is valuable.

I am reminded of a story. The people of Norway are very leisurely. The general idea is that Norway not only has natural scenery such as aurora, forests, ice and snow, fjords, etc., it is also a country like Dubai, known as As the northernmost \”Arab country\” in the world, there is a very strange situation in which unemployed people in Norway receive relief. The relief fund is not less than the salary income of office workers, and is even more than that. Under normal circumstances, an unemployed person can receive a relief fund equivalent to about 30,000 yuan per month. In Norway, a country with high consumption, About 10,000 yuan can ensure food and clothing, and an income of 30,000 yuan is comparable to the middle income in Norway.

Someone is curious : “With such high benefits for the unemployed in Norway, will it create a group of lazy citizens who don’t want to work? \”Since the income of not working is higher than the income of working, why are there still people willing to work?

The locals explained: \”No. We have a requirement to receive monthly relief One week before the scholarship, you must participate in skills training at the job training center, and you must not miss a single class hour. If you fail the skills training assessment, you will not get the benefit.”

\”This It’s too simple. You only need to take a training class and you can earn more than 30,000 yuan. No one would be willing to drive screws.” Some people question this. The income of taking a skills training class is higher, and there is no need to work hard. Go screw.

The local people added: \”What the Norwegian government fights with lazy people is patience. This month\’s training will let you learn computers, and next month\’s training will let you learn radio. Every month, you will learn skills.\” It’s different. You have to learn endless skills if you don’t work.”

This is the realistic version of \”if you can\’t endure the hardship of study, you have to endure the hardship of life\”.

Most Norwegians who want to be lazy citizens feel that working is easier than attending classes after a few months of classes, so they choose a job and go to work quickly. In order to no longer be burdened by training, they cherish their existing jobs more.

Looking back at our countryNowadays it is either difficult to find a job or to graduate. Moreover, no matter how highly educated you are, you will no longer have an iron job, and you may not even learn to take off Kong Yiji’s gown. I thought that after passing the junior college entrance examination in middle school and high school, I would then upgrade to undergraduate degree, graduate school, PhD, and postdoctoral studies, and finally finish all the degrees. Not only did I not become an expert in the industry, I also didn’t learn how to put down the burden of academic qualifications. Find a job to make a living.

After reading this story, look back at the point of view that \”Hayden flap doors rely on installation and after-sales maintenance service fees to make money\”, and then combine it with the marketing model that a villa decoration requires two garage doors, you can Analyze the profit points of the garage door factory.

First of all, the two garage doors that users may buy are rolling shutter doors. Because users have limited budgets, rolling shutter doors are affordable to purchase and install, and the after-sales maintenance costs after the warranty period are low. In contrast, the flip garage door is slightly more expensive than the rolling shutter door by tens of dollars, but the installation is more difficult and requires professional technicians to complete the installation work. Therefore, the installation cost is higher and after-sales service is required. The parts replacement and technical requirements for maintenance are higher. As a result, some netizens believe that the installation and maintenance of flip garage doors require higher professional knowledge and skills, and therefore mistakenly believe that factories rely on installation and after-sales maintenance to make money.

Generally speaking, the profit structure of flip garage doors is diverse, and installation and after-sales maintenance are not the main source of profit. Although the flip garage door is indeed more difficult to install than the roller shutter door in terms of replacement parts and technical requirements for after-sales maintenance, resulting in relatively high installation costs and after-sales maintenance costs, this does not mean that it Depend on installation and after-sales maintenance to make money.

First, the flip garageThe door itself has a certain profit margin in the product sales process. The price of flap doors is slightly more expensive than rolling shutter doors. On the one hand, it is because the cost of product production is higher than that of rolling shutter doors. This price difference not only covers the increased costs due to more complex materials and processes, but also includes the Haydn garage. The profit bonus of the patented technology of the door. Manufacturers have invested more resources in the process of designing, developing, and manufacturing flip garage doors to create products with high quality, richer functions, and an appearance more suitable for high-end residences. These investments can be partially recovered through the initial sales price of the products and achieve profitability.

Secondly, the added value of the brand is also an important part of the profitability of Kunming Haydn flip garage doors. As a well-known domestic brand, Hayden garage door attracts consumers with its good reputation, high-quality product quality and perfect pre-sales and after-sales services, so that it can be sold at a higher brand premium in the market, further improving the product sales link. profit level.

Installation and after-sales maintenance play more of an auxiliary role for flip garage doors to enhance customer experience and satisfaction, and at the same time better maintain the brand image. . By providing professional installation services and high-quality after-sales maintenance services, we can solve all problems encountered by customers during use, enhance customers\’ trust in the brand, and then promote subsequent product referral sales and brand communication, but these The added value generated by after-sales is not the company\’s main profit driver.

From the perspective of labor costs, the installation and after-sales maintenance of the flip garage door requires high parts replacement costs and technical requirements, which will indeed increase the after-sales service costs. But from the perspective of income, on the one hand, not all flip garage doors will frequently need repairs. Under normal circumstances, their product quality can meet the needs of long-term use of 15-30 years; on the other hand, even if For repairs, the maintenance fees charged by the manufacturer or after-sales maintenance team also need to be within a reasonable range. They must not only cover the maintenance costs, but also take into account the customer\’s acceptance. Otherwise, excessive maintenance fees will lead toThis leads to a decrease in customer satisfaction, which is not conducive to the long-term development of the brand.

Taken together, it is inaccurate to simply attribute flip garage doors to relying on installation and after-sales maintenance to make money.

In our daily lives, there are indeed some industries that rely on product installation and maintenance services to make money.

For example, the home appliance industry, including televisions, refrigerators, air conditioners, etc., has a relatively long service life, but various faults may occur during use, such as damage to electrical components, refrigeration, and heating system failures. wait. Some home appliance brands may set relatively reasonable prices when selling their products, and achieve additional profits by establishing a complete after-sales maintenance service network and charging a certain maintenance fee. Especially for some high-end home appliance brands, the price of their repair parts is relatively high, and their technical services require professional services. After-sales repair services account for a certain proportion in their overall profit model.

Automotive industry. A car is a complex mechanical equipment composed of many parts. Wear and failure will inevitably occur during use. In addition to making profits by selling cars, car manufacturers also make money by providing repair and maintenance services for cars through their authorized 4S stores and independent repair shops. There are many repair and maintenance items, including engine repair, brake system repair, body sheet metal painting, etc., and the price of automobile parts varies greatly. The replacement cost of parts for some high-end models is extremely high. In addition, professional technical service charges make automobile repair services Become an important way to make profits in the automotive industry.

Copiers, printers and other office equipment industries. These office equipment are used frequently in daily office work and are prone to problems such as paper jams, ink cartridge failures, and print head clogging. Manufacturers or their authorized maintenance service providers usually make profits by providing customers with timely and effective maintenance services and charging corresponding fees after the product is sold. Due to the professionalism and technical requirements of office equipment, the maintenance service charges are relatively high. Especially for some high-end models of equipment, the maintenance costs and charging standards are higher. Therefore, maintenance services also play a role in the profit model of the industry. played an important role.

Lazy people have a lot of right and wrong. When Kunming Haydn Garage Doors receives price-sensitive customers, it will pay attention to screening customer quality. That is, even if a customer chooses Kunming Haydn Garage Doors, Kunming Haydn Garage Doors may not necessarily choose that user. The purpose is to have products that are both cheap and provide good service, which is rare. If you buy it, you will earn it. It only talks about the profit margin of the product itself, and the human resources that have to be used around the product are also measured by the degree of professional skills.

Skills are not academic qualifications, and there are no academic requirements. Therefore, there is a popular saying now: \”You can\’t make money beyond your knowledge.\” Compulsory education has completed the cultural literacy work, and the skills training required to enter society must require high fees. This is the source of the IQ tax.