Smart doors are here, do you still need smart locks?

Smart doors have emerged in the past two years As a concept that has just become popular, major cross-border brands have entered the market one after another, making the smart door track instantly lively. So, if smart doors really come, do you still need smart locks?

Smart doors are taking the road of smart locks

The current smart doors are a bit like the smart locks of the past two years. Everyone feels that this track has just begun, so the chance of success is greater when the market has not yet taken off. After all, everyone wants to To become the forerunner and leader in the field of smart doors, cross-border brands such as TCL, Haier, Midea Real Estate, Ronying, Chuangmi Xiaobai, and Foshan Lighting have swarmed in, making the smart door track instantly crowded.

In addition to the entry of cross-border brands, major institutions are also interested in the smart door track, such as Shenzhen PinInstitutions such as the Quality Consumption Research Institute and the Shanghai Quality Supervision and Inspection Technology Research Institute have also taken the lead in formulating collective standards for smart doors. At the same time, traditional anti-theft door companies such as Wangli, Maxim, Panpan, Taotao, Tinggu, Dedun, Buyang, Zhongheng, etc. have also launched smart door products; Femax, which was born for smart doors, has also launched It has long launched smart door products, as well as palm vein technology solutions and smart door modules for smart doors; in addition, lock companies such as Asia Pacific Tianneng, Jindian Atomic, and Zhiyu Security have also launched corresponding smart door supporting solutions and products.

Looking at the current smart door industry, it is not difficult to find that it is repeating the old path of smart locks – from conceptual operation to big names entering the game, to heroes from all walks of life gathering at \”Guangmingding\” to compete for the martial arts leader… …Next, the smart door industry will also move towards a whirlpool of price wars and reshuffles. At the same time, big brands have crossed over into the field of smart doors. They do not produce them themselves. Instead, they design and develop their own backend systems, and then leave the rest to professional anti-theft door companies. This development process seems somewhat similar to that of smart locks.

However, the difference between smart doors and smart locks is that the entry threshold for smart locks is too low. The domestic smart lock industry chain is very mature. A small factory with five or six people can assemble and produce it, while smart doors require large equipment. In order to complete production, there will theoretically be no small workshops of five or six people like the current smart locks in the smart door industry.

The smart lock industry tends to be rational

Today’s smart locks have passed the turbid stage of blind entry and blind following. Cross-border brands have their own brand advantages; traditional smart lock brands rely on complete production, channels and sales Later, it also gained a foothold in the field of smart locks; small and micro enterprises relied on priceAdvantages are still favored by many consumers; at the same time, the phenomena of price wars, homogeneity, imitation and plagiarism are still chaotic…

Judging from the development of the smart lock industry in the past two years, fewer cross-border brands have entered. Currently, Huawei is the only one that has not officially launched its own brand of smart locks. Therefore, everyone is concerned about whether Huawei will enter the field of smart locks? Or when Huawei will enter the field of smart locks. However, more and more smart lock brands have recently joined the HUAWEI HiLink ecosystem. This shows that Huawei is also vigorously promoting new energy vehicles, smart homes and other related products after the chip was stuck. Therefore, Huawei’s own brand of smart locks cannot be ruled out. The lock is on its way.

Not only are there fewer new cross-border brands joining the smart lock track, but many have even chosen to leave the field voluntarily. As for small and micro enterprises, although many have withdrawn so far, some have also come in one after another. Therefore, relatively speaking, there have not been too many changes in this part of the participants.

Overall, the smart lock industry has tended to develop steadily. According to data from the National Lock Information Center, the production and sales of the smart lock industry have exceeded 16 million sets in 2020, and may be expected to exceed 2,000 sets in 2021. In fact, if you include the shipments of smart locks for public rental housing and long- and short-term rental apartments, the production and sales volume of domestic smart locks has already exceeded 30 million units.

From the perspective of practitioners, everyone has become more rational and cautious. No longer blindly pursue the so-called production and sales. From this year’s “618”, we can see that everyone no longer pays attention to superficial sales data. There are fewer and fewer brands competing for the top ten sales of “618”. In major electronics There are also fewer and fewer smart lock brands investing in advertising and traffic on commercial platforms. ThisIt shows that smart lock practitioners, except for the top players, have become more and more cautious in spending money.

So, under this background, many people are already focusing on the track of smart doors and launching embedded smart lock solutions that match smart doors.

Smart doors are here, do you still need smart locks?

So, here comes the problem – from a market perspective, smart locks have not been fully popularized, but smart doors have appeared. Smart doors not only integrate the functions of smart locks, but also integrate smart security into them. , seems to have more advantages than smart locks, so why don’t consumers just go ahead and replace the smart door?

In fact, the current development of smart doors still faces certain problems. First of all, smart doors lack national standards, which means that smart door products cannot meet the needs of fire protection. At least in the pre-installation market, they have to be used on a large scale and it is difficult to pass the fire inspection test. At present, most smart door products use mains power supply. way, it is somewhat difficult to pass the fire inspection.

Secondly, smart doors face the problem of requiring users to conduct additional wiring at the retail end. Since traditional anti-theft doors do not use power, most houses do not have a backup power interface at the door. All subsequent installations are also a problem. ; In addition, since the smart door integrates all spare parts into the door body, once a fault occurs,After-sales and maintenance are also a big problem.

As for the question of whether smart doors will replace smart locks, at least for now, it is impossible for smart doors to obtain smart locks, because China has a strong replacement market, and it is better for users to replace one with another. The door is simpler, so smart locks still have huge room for development in the future. Especially with the acceleration of the construction of public rental housing in the country, the demand for smart locks is also increasing.

To sum up, it is currently impossible to obtain smart locks for smart doors.