Kunming Haiton Car Door cleverly uses the \”rounding method\” to solve user pain points

Kunming Haiton Car Door \”rounding method\” solves user pain points

There is a small villa area in Kunming called Xiangshan Island, 2023 Since the delivery of the house in 2008, some owners in the mainland have found the Hiton Door Installation Cartridge. Some doors have a size of 11.75 square meters. According to the company\’s practice, when making budget reports, staff will be required to make plans according to 12 square meters. The owner is not happy. He said that the warehouse is not a customized product, why should the cost of the user be increased according to the rounded \”entry\” method, rather than reducing the cost according to the precise size or the abandonment method. Many users have raised similar doubts, believing that adding companies cannot bring much profit to the company, but instead make consumers feel that stores are bullying customers. For example, if the actual installation area of ​​6.8 square meters is started with 7 square meters, the company may push customers out. If it is a reduction, consumers think that the direct sales price of the factory is very cheap. They spent 6 square meters to buy a warehouse door close to 7 square meters, and then they were willing to take the initiative to recommend the Hayton warehouse door in the business group. However, the factory believes that if the profits and installation costs of a car door need to be transferred to the compensation of the power of a warehouse, the over-the-score will make the workers profitable. This is not the correct way to drive the development of a benign industry. Therefore, the factory will not accept such retail orders, nor will the products and services be valued at the wholesale stage. This is the suggestion made by a villa owner who introduced him to a neighboring guest when he was communicating with the editor on the evening of February 22, 2025. After reflecting for a few nights, the editor put on his clothes and started writing this article, and came up with the following conclusion:

On the commercial transaction platform, every detail is possible It has become a key factor affecting the relationship between buying and selling. Just like the dispute between the owner of the island villa area in Xiangshan, Kunming and the Hiton Door due to the settlement of the warehouse door, it seems to be a small rounding, but it will pull out the relevant areas of economics, psychology, market marketing and other subjects. The big problem of balance of interests between the two parties. This incident not only reflects consumers\’ concerns about price fairness, but also prompts companies to think about how to use reasonable strategies in the sales process to implement factory research and development modeling, production workers on the assembly line, logistics transportation and delivery of goods to the door. , first-line installation workers and consumers share the benefits of many aspects.

Presentation of rounding method in sales scenes

In the communication process between the Hiton Door Industry and the island villa owners in Xiangshan, the 11.75 square meters hole area was settled at 12 square meters, and the previous 7 square meters was settled at 7 square meters. This is The actual application of rounding method in sales. This phenomenon is not an example and is common in many industries that involve sales by quantity, area, weight and other measurements. For example, decoration materials are sold in whole packages, and even if the actual usage of consumers is slightly lower than the total package, they must be paid at the whole package price; when agricultural products are priced by weight, rounding often occurs. In these scenarios, the use of rounding method directly affects the economic interests of both parties and becomes a potential factor in triggering disputes.

Profits from the perspective of economicsYi Analysis

Considerations on cost and profit

From the perspective of the enterprise, cost accounting and profit gain are the core goals of its operations. During the production and sales process, there are fixed costs and variable costs. Fixed costs such as factory rental, equipment purchase, product development, material consumption, etc., vary regardless of slight changes in production or sales volume; variable costs such as raw material procurement, labor costs, transportation costs, installation costs, etc., as well as production or sales volume Close and related. When an enterprise uses the rounded \”in\” method to settle, although the amount added in each transaction seems to be small, under the accumulation of a large number of transactions, it can effectively cover part of the fixed costs and increase profit margins. Therefore, if the Hiton Doors undertakes multiple warehouse installation businesses every day, the increase in profits due to rounding will last forever to support the cost of transportation, installation, and material consumption.

However, from the perspective of consumers, this \”entry\” method undoubtedly increases their purchase cost. When consumers buy goods or services, they hope to pay the price that they actually earn. When the price is unreasonably increased due to rounding, consumers will feel that their own interests are damaged and their sensitivity to prices will also increase. In economics, consumers\’ price sensitivity will affect their purchase decisions. Excessive price may lead to consumers reducing their purchase volume or even giving up purchases, which will threaten the company\’s long-term sales performance and market share structure.

The impact of market supply and demand relationship

Round France also has a subtle influence on the market supply and demand relationship. When enterprises generally adopt the \”entry\” method to settle, the prices of products or services will be raised to a certain extent, which may lead to a decrease in market demand. According to the law of demand, under the circumstances where other conditions remain unchanged, commodity prices rise and demand falls. For example, the price of the Hiton Door is relatively high compared to other competitors due to rounding, and consumers may choose other brands with more reasonable prices, thus reducing the market share of the Hiton Door.

On the contrary, if the company adopts the \”save\” method to settle, although profits in the short term may be affected, in the long term, a lower price may Attract more consumers, increase market demand, and thus expand market share. The expansion of this market share may bring about a large-scale economic effect, and enterprises reduce unit costs by increasing production, and ultimately achieve profit growth. During the process of introducing the project to the island in the mountains, the editor adopted the \”save\” method, but at the same time, the owners believed that there were lower-priced products in the market to replace them. Therefore, there is no end to the inner volume. When the new small workshop electric door products enter the market in the early stages, they need to use precise measurement or \”sack\” method to settle, and then attract consumers at a lower price. With the increase in market share, the production cost will gradually decrease, which can be used for the big deal. Enterprises are experiencing competition threats and even occupying a larger market share, and their profits will gradually increase. This is also the main reason why \”husband and wife files\” and \”brother stores\” on the market are getting easier and more flexible in competition methods.

PsychologyConsumers\’ perceptions and behaviors from the perspective of learning

Price perception and sense of fairness

Consumers\’ perception of prices is not only based on the amount of actual payments, but also involves their judgment on the fairness of prices. In the case of the Hiton Door business, the owners believed that the warehouse was a custom product and should be settled according to precise sizes, while the company used the rounding \”entry\” method to make them feel unfair. This sense of injustice will trigger negative sentiment among consumers and reduce their trust and satisfaction in the company. This is one of the reasons why the real estate industry has been helpless and has no choice but to do it. It is all manifestation of the store bullying customers.

Psychological research shows that consumers will compare their efforts with their income during the purchase decision process, and when they feel that their efforts do not match their income. , it will create a sense of injustice. In terms of price, consumers expect prices to truly reflect the value of the product or service, and any unreasonable price adjustments may destroy this balance. When consumers feel they are \”excessive\”, they will not only feel dissatisfied with the purchase, but may also spread this negative sentiment to others, which will have a negative impact on the company\’s reputation.

Decisive psychology and word-of-mouth communication/p>

Consumers\’ purchasing decisions are often affected by a variety of psychological factors, including the pursuit of benefits and the pursuit of maximum value. When enterprises adopt the \”save\” method to settle the budget, consumers will feel that they have gained additional benefits, and this \”taking advantage\” psychology will increase their purchasing intentions. At the same time, consumers have a psychological tendency to share. When they gain good physical experience during the purchase process and feel that they have gained benefits, they will be more willing to share this experience with others and bring new customers to the company through word-of-mouth communication.

On the contrary, if a company feels dissatisfied by the rounding \”entry\” method, consumers will not only reduce their purchase behavior, but may also surround them. people spread negative information and prevent others from purchasing products or services from the company. This negative reputation spreads faster and impact is often greater than that of positive reputation, which has severe obstacles to the company\’s brand image and market expansion. In front of price-sensitive customers, such as in the owner group of island villas in Xiangshan, if the owners who have installed Kunming Haiton Car Park will have a good review of the product quality, service attitude, and settlement methods of Haiton Industry, and will be extremely positive. The business owners spread widely, so it\’s small The district\’s subsequent decoration needs and other potential customers introduced by the owner will almost go to the Hiton Car Park Exhibition Hall for a three-piece car dealership, and then look forward to the price of imported car parks, and have a strong sense of the product quality and after-sales service of small workshops. Finally, Whoever the flowers fall, you will know at a glance.

Strategic adjustment from the perspective of market marketing

Optimization of pricing strategies

When formulating pricing strategies, enterprises should fully consider the impact of rounding method on the interests of both parties in buying and selling. A flexible pricing method can be adopted to formulate differentiated price strategies for different customer groups and market needs. For villa customer groups, their decoration needs are more important to pay attention to product quality and service experience, and can adopt integer pricing strategies to highlight the personalized positioning of products; for price-sensitive customer groups of self-built houses, a tail-count pricing strategy is adopted, such as price-oriented Setting it at 9.9 yuan instead of 10 yuan makes consumers psychologically feel that the price is cheaper.

At the same time, enterprises can launch package pricing or combined pricing strategies to package related products or services and attract consumers through overall price offers. When helping users with design plans and budget reports, Hiton Doors can package the production, transportation, installation and after-sales services of the warehouse and give certain price discounts, which can satisfy consumers\’ one-stop purchase. The demand can balance the conflicts of interests that may be brought about by rounding to a certain extent.

Enhancing communication and service strategies

Enhance communication with consumers is the key to solving rounding disputes. Companies should clearly explain to consumers the price settlement method before sales, including rounding rules and regulations, so that consumers can have sufficient knowledge. Rights. During the sales process, salespeople should patiently answer consumer questions, provide professional suggestions, and strengthen consumers\’ trust in the enterprise.

In terms of after-sales services, enterprises should establish a complete customer response mechanism and deal with consumer complaints and suggestions in a timely manner. For disputes initiated by rounding, we must actively negotiate with consumers to solve the problem and take reasonable compensation measures. If you provide certain discounts, gifts or value-added services to resolve consumer discomfort and maintain good customer relationships. When communicating with price-sensitive customers, the warehouse often encounters differences in the business owner\’s confrontation settlement. It is generally proactive to provide the owner with a free warehouse maintenance service, or give blue teeth wireless wall opening, and other practical functions. As a compensation for price differences, this can not only solve the dispute but also improve customer satisfaction.

Accurate accounting and compliance requirements in association with regulations

From the perspective of association, when conducting financial accounting, enterprises need to follow the principles of accurate accounting to ensure the authenticity and accuracy of financial data. The use of rounding method should be within a reasonable scope and must comply with Related Console Regulations and regulations. In the process of cost accounting and revenue confirmation, enterprises should be cautious in handling rounded amounts to avoid deviations in financial statements due to unreasonable rounding, which affects the company\’s financial analysis and decisions.

When compiling financial reports, Kunming Haiton Car Park should make reasonable adjustments and disclosures according to the standards to ensure the transparency of financial information. At the same time, the company has established a sound internal control system. , strengthen supervision of the financial accounting process to prevent financial fraud and other problems caused by rounding and being consumed.

Consumption culture and group influence in social science/p>

Social research shows that consumer behavior is not only a physical behavior, but also influenced by social culture and groups. Consumers may have differences in acceptance and response to rounding in different consumer culture contexts. For example, In some cultures of re-records and benefits , consumers are more sensitive to price, and may be more incompatible with the rounding \”entry\” method; and in some cultures that pursue quality and identity symbols, consumers may pay more attention to the quality and brand image of the product, and pay attention to price.

The mutual influence between consumers\’ groups cannot be ignored. In all the small villa owner groups, the communication and interaction between owners are frequent, and their consumption decisions and opinions will affect each other. Kunming Haiton Car Park When formulating sales strategies, we should fully consider these group influence factors. We need to meet the needs of key leaders in the group in the product creation stage, so that the reputation spread and group demonstration effect of the main group can be formed, and the product can be greatly improved.Or the recognition of service experience in the closed market.

At 8:00 a.m., the primary school students here are going to school to report. Today is the first time I have been walking to school with my child in 2025. I went out with my child, and then walked from school to the south gate of the University of Medicine, swept a shared car to the office, and continued to write until now. At this moment, at 11:12 am on February 23, the Hiton workers had already started construction at various warehouse projects like dandelions, and the phone calls from Douyin began to urge the factory to arrange workers to measure the size of the door.

And I need to summarize this article. In the sales process, the rounding method involves both cost-profit accounting and market supply and demand, as well as consumers\’ perceptions and behaviors of psychological level, and is closely related to the pricing, communication and service strategies in market marketing. Through the comprehensive use of multi-school knowledge, the editor strengthens the way to balance the interests of both parties in sales, and then makes precise decisions based on the large-scale industry data analysis of many years of work experience, establishes the concept of long-term cooperative relations, and at the same time, it uses industry self-discipline and standards. Power, use the rounding method reasonably to realize the double winning situation between personal income and consumers. For consumers, when facing price settlement issues such as rounding, they should also strengthen their awareness and power, and jointly create a fair and transparent market environment.