Gathering together to break the situation: Industry leaders have a peak dialogue to jointly explore the new direction of the smart lock and smart door industry

On July 9, the 2024 first 100-person smart lock & smart door high-end forum was grandly held on the B floor of Area A of the China Construction Expo (Guangzhou) Canton Fair Complex. This event is hosted by the China Jianbo Sunflower Award Selection Committee, hosted by Jianbo Cloud and NetEase Home, co-organized by the Consumer Electrical Appliances Working Committee of the China Consumers Association and the Intelligent Network Product Innovation Consortium of the China Consumers Association, and is sponsored by Deschmann Forum sponsorship, special likes from Luban Daojia Assistance, China Construction Expo strategic release, China Electronics Research CVC Weikai, Shanghai Quality Inspection Institute, Tencent Cloud, 360 Vision Cloud, National Technology, Betel Electronics, Holy Point Technology, Chuangmi Digital, Octopus Microelectronics , Dongwu Shian and other authoritative organizations and enterprises jointly support it.

The first 100-person high-end forum on smart locks and smart doors aims to provide an in-depth analysis of the current market dynamics and gain insights into the future development trends of the industry, bringing together many industry elites. The forum specially invited Lingdong Partner-Vice PresidentKong Xiangxuan As the opening speaker, join hands with Chairman of Manshen Intelligent Zhang Baoqiang,Deschmann CMOJiang Kangqi,Deputy General Manager of BeteleQiu Huizhong,Vice President of Holy Point TechnologyFeng Bo,National Technology Chairman and CEOYu Huan,General Manager of Chuangmi Digital AllianceMeng SihaiAnd Secretary General of the Sunflower Award Organizing CommitteeChen JunHeavyweight dialogue guests. Focusing on key issues such as the current fierce competition landscape, the preface wave of technological innovation, and the core strategy of product iterative upgrades, they launched multi-dimensional and in-depth dialogues and exchanges, and jointly discussed Promote the strategic path for the sustainable and healthy development of the smart lock and smart door industry, and work together to create a new chapter in the development of the industry

△ Zero Hole Partner-Vice President Kong Xiangxuan

Zero Hole Partner-Vice President Kong XiangxuanAs a speaker at this forum, he introduced the current situation and solutions of the smart door industry. He mentioned that as a bridge connecting home and community, the smartness of doors needs to be improved. Zero Hole Company is Founded by a team of senior experts in the smart home industry, it focuses on the intelligent upgrading of residential infrastructure and builds a smart society. With the two major business sectors of district and smart home as its core, Lingdong deeply cultivates its AI technology capabilities and focuses on independent software development, independent hardware research and development, production and sales. In the field of smart doors, Lingdong provides integrated smart door solutions, through cooperation with top domestic companies. Cooperate with model companies to integrate smart door locks, cat eyes, central control, intercom, elevator control and property management systemsand other diversified technologies, equipped with an internal and external double super-large screen design and a multi-camera system, and integrating multiple interaction methods such as platform and mobile phone remote control, which greatly improves the functionality and user experience of the door. At present, Zerodong has served more than one million families and more than 2,000 communities, and is committed to upgrading the key connection point of the door into a smart entrance.

△ Zhang Baoqiang, Chairman of Manshen Intelligence

Manshen Intelligent Chairman Zhang BaoqiangCarried out an in-depth analysis of the current status of price competition in the lock industry. He pointed out that after personally experiencing the price inquiry scene at the exhibition, he deeply understood the difficulties faced by the current smart lock industry. He believes that the current price war in the industry mostly stems from various pressures such as overcapacity and consumption downgrade caused by international geopolitical changes, forcing companies to adopt price reduction strategies to maintain cash flow. Although this is a helpless move for companies, it is not a long-term solution. . He emphasized that this kind of price war may attract consumers in the short term, but in the long term, it is extremely detrimental to the healthy development of the industry. It not only weakens the innovation capabilities and hematopoietic functions of enterprises, but may also cause the entire industry chain to fall into a vicious cycle of low-quality competition, ultimately damaging the industry\’s image and consumer interests.

△ Desman CMO Jiang Kangqi

Deschmann CMO Jiang KangqiShared in-depth industry insights into the future development trends of the smart door lock industry. He mentioned that the smart door lock industry is currently in the early stages of a rapid development period, analogous to the early development trajectory of the new energy industry, but has not yet reached the A stage of high concentration. Citing the experience of the Korean market, he predicted that Chinese smart lock brands will undergo large-scale integration, with only dozens to hundreds of companies remaining, which is an inevitable trend of market maturity and concentration. Trend. Regarding the current involution phenomenon, he believes that it is a short- to medium-term market performance, which is expected to last for several years. In the long term, as the market gradually matures and centralizes, industry competition will become healthy, and high-quality brands will stand out. , leading companies should play a correct leading role, adhere to their own positioning, and delve into market segments to accelerate industry integration and market maturity.

△ Qiu Huizhong, Deputy General Manager of Beterai

Qiu Huizhong, Deputy General Manager of BetelaiShared his insights on the development of biometric technology in the smart door lock industry in the past ten years. He emphasized that biometric technology, as the core of the smart door lock industry, has experienced years of development, including fingerprints, finger veins, Facial recognition technologies each have distinct characteristics and market positioning

He pointed out that from a security perspective, the misrecognition rates of finger veins, fingerprints, and faces are on the order of one in a million, one in 100,000, and one in 10,000. It can be seen that fingerprint recognition can be applied In terms of cost, the cost of face sensors is basically three times that of fingerprints in medium-to-high security demand scenarios. Pulse sensors are extremely difficult to miniaturize and are more expensive than fingerprint sensors. Fingerprint sensors have the lowest power consumption. It can be seen that fingerprint recognition technology is the most cost-effective among the above three biometric technologies, and is especially suitable for smart door lock applications that require strict power supply and assembly. .

△ Feng Bo, Vice President of Holy Point Technology

Feng Bo, Vice President of Holy Point TechnologyFinger vein technologyMarket prices and development trends were shared. He mentioned that multi-modal combination technology (that is, combining multiple biometric methods) with vein recognition technology as the core is of great significance to improving user experience. He emphasized that Holy Point Technology takes vein recognition as its core and actively promotes the integration of multi-modal biometric technology. In the face of industrial cost pressure, despite the many technical challenges in the process of cost reduction, vein recognition technology still has natural advantages in terms of security, privacy and convenience. He shared that since the company entered the market in 2021, its annual growth rate has reached 2-3 times, with a market share of nearly 10%. He optimistically predicted that as the multi-modal trend deepens, vein recognition products will occupy half of the future market in the future.

△ Chairman and CEO of National Technology Yu Huan

Yu Huan, Chairman and CEO of National TechnologyIn-depth analysis of the challenges faced by current technological innovation and industry competition. He pointed out that technological innovation is the driving force of the industry and builds differentiated competitive advantages for enterprises. Faced with tight supply chains and thin profits in areas such as automobiles and smart door locks, it is particularly important to balance cost reduction and innovation. He suggested that enterprises diversify their strategies, strengthen technological innovation and brand building, enhance product premium capabilities, and adhere to product quality and industry bottom lines. As a leader in chip SOC, National Technology is committed to setting industry benchmarks and expanding global markets with high-quality products and reliable supply chains. Finally, he called on the entire industry to strengthen cooperation and exchanges, jointly promote technological innovation and industrial upgrading, and contribute to the realization of high-quality development.

△ Meng Sihai, General Manager of Chuangmi Digital Network

Meng Sihai, General Manager of Chuangmi Digital AllianceWhen discussing the balance between technological innovation and cost control, he emphasized the importance of making innovations with a sense of value. He pointed out that mid-to-high-end products need to ensure that the target consumer group feels Excellent value for money. In the face of low-price competition, companies should optimize product design and enhance the sense of value. At the same time, they should advocate the development of new national trends. Elements and traditional cultural inheritance can enhance consumers’ willingness to buy. For the smart door market, he suggested that mid-to-high-end products should allow consumers to directly experience the convenience and safety brought by the products in a more intuitive way, clarify market positioning, and provide Refined services to ensure customers feel value for money

△ Secretary-General of the Sunflower Award Organizing Committee Chen Jun

Chen Jun, Secretary General of the Sunflower Award Organizing Committee As the host of this forum, in the final summary, he emphasized that companies should accurately anchor product positioning, closely focus on the core needs of target user groups, be oriented by user needs, accurately convey product value, and avoid blind involvement. The vortex of low-price competition may lead to the misunderstanding of functional redundancy. He issued an initiative to the market, calling on all companies to return to the essence of their products, regard user experience and service quality as their lifeline, and drive sustainable and healthy development of products with a far-sighted strategic vision to create a prosperous future for the industry.

\”The First 100-person High-end Forum on Smart Locks and Smart Doors\” is not only a basis for promoting communication and exchange between upstream and downstream enterprises of smart locks and smart doors, but also a platform to stimulate industry vitality, promote healthy competition, and gain insights into future development trends. Valuable opportunity. The collision of wisdom and profound insights in the dialogue and exchanges at the forum will be transformed into a powerful engine that drives the entire industry forward, accelerating the pace of technological innovation and product iteration, and laying a solid foundation for the long-term development of the smart lock and smart door industry. It is believed that with the close collaboration and joint efforts of all links in the industry chain, the entire industry will open a new chapter of development.