Can \”roll by roll\” win? The head of the head door and window company gave different answers

Source: Global Network

On December 30, the 2024 Guangdong Door Industry Association Annual Meeting and Customized Doors and Windows High-Quality Development Summit were held in Foshan. In the dialogue on the theme of \”Customized doors and windows are rolled into rolls, the right way to win\”, a group of industry leaders at the helms of leading companies gave an in-depth analysis of how to \”break the rolls\”.

Customized doors and windows: Rolling rolls to win the Youdao theme dialogue

Huang Ronggao, Chairman of Ronggao Doors and Windows

Huang Ronggao, chairman of Ronggao Doors and Windows, said: \”The market involution is uncontrollable. Ronggao Doors and Windows does not focus on price, products, services, technological innovation, or the core of the enterprise. It adheres to long-termism and carries out high-quality development. Involution. ”

Deng Shusheng, Chairman of Longshu Whole House Doors and Windows

Deng Shusheng, Chairman of Longshu Whole House Doors and Windows, believes that in the economic downturn , the industry will shuffle out 60% of the companies. Nagarjuna is the earliestOne of the companies that proposed the concept of whole-house doors and windows. From entry doors, to fire doors, to interior doors, each product has a different process. Along the way, it has always insisted on creating the concept of whole-house doors and windows.

Wan Guoqiang, Chairman of Vanjia Doors and Windows

Wan Guoqiang, Chairman of Vanjia Doors and Windows, introduced: \”Wanjia Door Window has been engaged in foreign trade for 17 years. Although the foreign trade market is huge, when companies enter overseas, they must first do market research, and secondly, do not speculate on prices in foreign markets. International customers do not choose Chinese brands to get cheaper, they are looking for advantages over local brands. products.”

Luo Zhenhai, Chairman of Paul Hansha Doors and Windows

Luo Zhenhai, chairman of Paul Hansha Doors and Windows, said that Paul Hansha has two overall plans for 2024. First, promote digitalization and intelligent manufacturing to improve production efficiency, reduce costs and increase efficiency; second, increase product categories, Make products more competitive in the market. At present, both goals have been achieved and relatively good results have been achieved.

He Jiexiong, Vice Chairman of Fuos Doors and Windows

He Jiexiong, Vice Chairman of Fuos Doors and Windows, believes: \”For an enterprise to reach the end, in addition to persistence, it is innovation. Up to now, the involution has changed, and what is involved is the core strength of the enterprise. But in the future, it will not necessarily be the ability of the enterprise itself, but probably the ability to integrate resources. ”

Chen Peng, Chairman of Anchen Doors and Windows

Chen Peng, Chairman of Anchen Doors and Windows, proposed, 202 The volume will be updated in 5 years, new houses will decrease, and more large aluminum profile manufacturers will get involved in the aluminum door and window industry. Anchen door and window seamless welding belongs to the subdivided category, and the goal is to be the first in the subdivided category, and has adopted an innovative cooperation model of regional franchise factories. , achieving a steady increase in sales.

Silicone Wu Jing, deputy general manager of Sibao Technology Group

Wu Jing, deputy general manager of Sibao Technology Group, pointed out that good doors and windows are made of excellent materials and good workmanship, and good doors and windows must be the result of everyone’s joint efforts. “Sibao is. The first listed sealant company in the industry. In 2024, the company will focus on strengthening lean production, strengthening market promotion, and expanding channels. Overseas has become the highlight of corporate business in 2024, with growth of 11.5% in the first three quarters. ”

Lan Hengfu, the marketing director of the German Weibichi Home Decoration Division

Lan Hengfu, the marketing director of the German Weibichi Home Decoration Division, said: \”Rolling is an inevitable trend. Weibichi insists on doing something and not doing anything, and makes the best use of limited resources. Consumer demands are constantly changing, and Weibichi has found the company\’s different advantages in the changes and made steady progress. ”

Guo Fei, Chairman of Luterdam Insulation Strips

Luterdam Insulation Chairman Guo Fei said that Luterdam has been in the field of insulation strips for more than three years and adheres to the high-quality line. The vision is to create the first brand of thermal insulation strips in China and make the door and window companies develop better. This is why Luterdam entered the insulation strip field. What the hot bar industry has been doing since

Lead CNC Chairman Zhang Aimin

Lead CNC Chairman Zhang Aimin believes: \” The core reason for volume is that product differentiation is not obvious. There is no room for volume prices. The goal of Reid CNC is to help door and window companies win the involution war, gradually break through all aspects of equipment, and help door and window factories improve efficiency and reduce costs. ”

The “involution” of the doors and windows industry has entered the deep water zone. The industry as a whole has begun to transition from rapid growth to high-quality development. Door and window companies have gradually transitioned from a pursuer to an explorer.Only through the benign \”rolling the rolls\” can the door and window companies truly \”break out of the rolls\”.