Research Report on Differences in Customization Standards for Urban and Rural Garage Doors and Consumption Downgrading of the Middle Class

Research report on differences in urban and rural garage door customization standards and middle class consumption downgrade

The consumption downgrade of the middle class is reflected in decoration. There are fewer and fewer rich people in the city. Rich people in third- and fourth-tier small and medium-sized cities and counties and towns are becoming more and more common; custom steel for urban villas Most manufacturers of garage doors focus on being economical, affordable and durable. The garage doors ordered by third- and fourth-tier small and medium-sized cities and counties and towns are mainly made of aluminum alloy, focusing on luxury, quality and aesthetics. This is the pattern discovered by the editor of Kunming Haydn Garage Door New Media in the consumer groups summarizing factory purchase orders in the first half of the year.

For example, in a village in Songming County on the outskirts of Kunming, the private garages of self-built houses have begun to align with the double parking spaces in the underground garages of urban villas from the one parking space in previous years. In terms of material selection, although the editor has It is strongly recommended that the difference between steel and aluminum alloy is not very big, and under the premise that steel garage doors are more economical and affordable, owners still insist on purchasing aluminum alloy garage doors that cost 3,000 yuan per square meter. The reason is that \”aluminum alloy garage doors look better\”, so if you want to do it, you need to be \”a star in the village\”.

The Kunming Haydn garage door market has shifted from mainly urban villa decoration to self-built houses in rural areas. The main reasons are as follows:

Policy Factors

Rural economy enters the fast lane:In recent years, rural development has benefited from the promotion of the new rural construction policy. \”Rural reform must not cause farmers to suffer.\” In addition, college students have returned to their hometowns to start businesses. Driven by live broadcasts to bring goods, the planting and breeding industry has grown rapidly. The incomes of lazy villagers are getting higher and higher, and the villagers are gradually becoming richer, gradually realizing the goal of \”rural revitalization will not allow farmers to go to cities to work anymore, and farmers will become the mainstay of agriculture.\” .

The country’s emphasis on and support for rural construction continues to increase, such as the implementation of new rural construction, rural revitalization strategies and other policies, which has led to the continuous improvement of infrastructure in rural areas, and the number and standards of self-built houses in rural areas have increased. There has been a significant improvement. This provides common basic conditions for the application of garage doors in self-built houses in rural areas, and also stimulates the demand for garage doors in self-built houses in rural areas.

Real estate control policies affect the urban villa market:In first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, real estate control policies have placed certain restrictions on the consumption level of villa garage door decoration, and it can even be said to be a consumption downgrade. In the past, developers uniformly ordered and installed imported garage doors, and then added the price to the total price of luxury homes. However, in recent years, the number of new urban villa developments has been relatively reduced, and developers have limited assets, which has affected the urban villa decoration market\’s demand for garage doors. door requirements.

The urban middle class and the first batch of wealthy people who returned to their hometowns to start businesses have different consumption concepts:There is a big difference in the consumption concepts of the urban middle class and the first batch of people who have returned to their hometowns to start businesses and become rich. The delivery of suburban villas is mainly rough, and the market terminal price has dropped significantly, and The total price of many villas in the suburbs is not even as high as that of commercial housing in the city center, so more and more people can afford to buy villas when they work in the city.

The garage doors decorated by the owners themselves are mainly economical and affordable. They have long lost the \”spending\” consumption habits of the middle class who went to work in the city or started their own business to get rich. In addition, the quality of \”Made in China\” is now increasing. The better, especially in the garage door industry, more and more Chinese people are no longer superstitious about imported goods.

Economic factors

Rural Economic Development:With the rapid development of the rural economy, farmers\’ income levels continue to increase, and more funds are available to improve living conditions. Many rural families purchase more than one car, so the demand for garages is increasing, which has driven the garage door market to shift to self-built houses in rural areas.

The construction cost of urban villas is high:The city\’s land resources are tight, and the construction cost of villas is relatively high, including land purchase, building materials, labor costs, etc. In comparison, the cost of self-built houses in rural areas is relatively low, and owners of self-built houses in rural areas pay more attention to cost performance when decorating and configuring facilities. Garage doors, as important ancillary facilities, are increasingly in demand in self-built houses in rural areas. Increase.

Market demand factors

The urban villa garage door market is gradually saturated: After years of development, the construction of urban villasThe decoration and decoration market has been relatively mature, and the demand growth of the garage door market has gradually leveled off. The rural self-built housing market is in a rapid development stage, and the demand for garage doors has huge potential.

Diversified demand for self-built houses in rural areas:Rural self-built houses have various architectural styles and floor plans, and owners’ needs for garage doors are also more personalized. For example, the garage doors of some self-built houses in rural areas need to be larger in size to meet the parking needs of agricultural vehicles, large agricultural machinery, etc.; some owners also hope that the garage doors have better thermal insulation, sound insulation, anti-theft and other properties, which is a good choice for garages. Door enterprises provide more market opportunities.

Technical factors

Garage door appearance design and production technology continue to advance:As Kunming Haidun Automatic Door Co., Ltd. continues to develop the appearance design, intelligence, safety protection, and sensing functions of garage door products, the technical level of garage doors continues to improve, and new materials and intelligent control technologies are used in garage doors. The applications in are becoming more and more widespread. These advanced technologies make garage doors more superior in performance and more convenient to use, and have also attracted owners of self-built houses in rural areas to choose to install garage doors.

Improvements in installation and after-sales service:Garage door companies have a continuous installation and after-sales service network in rural areasImproved, providing owners of self-built houses in rural areas with a more convenient purchase and use experience. For example, some companies provide one-stop services such as door-to-door measurement, design, and installation, which solves the worries of rural owners.