The wrought iron gate, which has been popular in courtyard gates for many years, has been quite passive in the past two years and is likely to be replaced by the aluminum gate. However, in actual circumstances, it is found that the wrought iron gate has begun to exert its force, specifically in the form of imitation. The style and style of aluminum art gates, mainly made of iron, have shone in the past 2019. Aluminum art gates have lost their cold style and started a warlord melee with a low-price strategy.
Advantages and current situation of aluminum art doors
The author has been engaged in aluminum art door processing for a long time and has seen some ups and downs in the development of the industry. For aluminum art doors, it is quite professional, but the business aspect is really bad. , there are no more routines or techniques to speak of, it is what everyone often calls the Buddhist style of taking orders! Although the customer base is smaller, with the support of old customers, we can still make ends meet.
Aluminum art door scraping in the past few years caused by whirlwind It attracted more people\’s attention and vigorously promoted the characteristics of aluminum art doors such as rust-free, novel style and good weather resistance. Although it played a certain role, it actually caused more manufacturers to switch to aluminum art. Door, its advantages have not been verified by consumers, but more processors have entered the industry to participate in development.
The factor causing this situation is nothing more than focusing on the advantages of aluminum art doors.In terms of potential and profit, I believe we should pay more attention to its considerable profits! However, while competing with each other, many consumers have also been eliminated. Due to the large number and uneven production of manufacturers, the quality of their products is also divided into high and low. In the long run, the price and quality of aluminum art door products have been different. degree of change.
Competition causes bad money to drive out good money
The most obvious manifestation is the product The quality has dropped sharply, and customers have mostly negative reviews, which in turn has influenced more benign manufacturers to follow suit. Money tends to drive out good money. The author has seen the works of some manufacturers in some communities, which are euphemistically called \”aluminum art gates\”, but their materials, workmanship, details, and surface treatment are unparalleled. Chicken shit. It has ordinary solder joints, paper-like wall thickness, low-quality hinges welded directly on the columns, and the polished parts are obviously dented. After looking at it, I thought this product was so rubbish and so outrageous.
Maybe as a professional, I found many problems after looking at it, but in the eyes of consumers, this product is cheap, and it is just a rust-free product for the courtyard gate. As for other aspects, I don’t understand it. Just didn\’t care about anything.
This It opened my mind to why other manufacturers’ prices are so cheap, but mineWhat about products that can’t compete with it?
Later I found that I had too high requirements for product quality. I paid more attention to the workmanship details in the whole process from raw materials, processing and surface spraying, etc., which increased the cost of the product, resulting in high prices and consumption. When readers don’t understand, it’s easy to use price as a reference.
Now it seems that some large or powerful manufacturers have transformed one after another. They may also see this competitive trend and find it difficult to adapt to the current situation. Some have cut off these businesses, some have changed careers directly, and others are waiting hard. I belong to the latter category. After all, I have been working for so long and have accumulated some resources. Although there is no more business, I have managed it through honest management. , cost-effective, and with adequate attention to detail, it can still be developed.
Why are there not many aluminum art doors now?
Bad money drives out good money and lets some Well-made manufacturers were unable to adapt to market demand, resulting in losses. Well-known brand manufacturers began to produce other products, and the remaining As a niche manufacturer, the quality of its products varies greatly. In terms of style, there are many imitations of animals. Different materials such as iron art, stainless steel, zinc steel, etc. are used to imitate aluminum art styles, resulting in serious product homogeneity, while high-end users trust more with courtyards. Although copper doors are not as durable as aluminum art doors, they have attracted a group of high-end users with their high prices, unique craftsmanship, and exquisite shapes.
Mid-end customers choose products with high cost-effectiveness. They always feel that aluminum art doors easily cost more than 10,000 yuan, which is a bit expensive. What’s more, there are many imitation aluminum art styles of different materials, and the price is naturally cheaper. Just make other materials.
Of course, let alone low-end products, as long as the appearance looks like an aluminum art door, the price will naturally be cheaper.
Where is the way out for aluminum art doors
Precisely because the threshold for aluminum art doors is low and product homogeneity is serious, the way out lies in personalized customization, with new styles, new processes, Making the production process more complex and refined, raising the threshold for creation, positioning it as high-end quality, and making it difficult for others to follow suit and imitate is the way out, but it has not been tested by the market., and who knows that this judgment is correct? Just leave time for the answer!
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