From March 4th to March 5th, we will walk into the Royal Patrol Factory Project 2025. If you also want to understand the project of \”Trail Factory\”, we will learn about the beauty of Chinese manufacturing with Teacher Wu. Click on the picture to learn more.
Text / Ba Jiuling
Foshan, are you too angry?
This fourth industrial city in China is falling into a certain collective anxiety. When Hefei bids Quantum and Suzhou chases biomedicine, this manufacturing giant with a 10,000-value industry value is suffering from real estate dependence and transformation anxiety.
\”For a long time, this company has 100,000 industrial enterprisesThe \”City of Manufacturing\” of the industry was always trapped in the curse of \”big but not strong\”.
This kind of embarrassment is particularly obvious in the door and window industry. Although doors and windows are important components of residence, they have been ignored for a long time and are curled up in the detailed area of the industry chain, just like Foshan’s lens projection in the national industrial pyramid.
But undercurrents are surging in the pleats of metal profiles.
At the Industrial 4.0 Super Factory of Huangpai Doors, we witnessed the concrete representation of this quiet revolution: a technical protection city built with 260 patented technical structures, a system window matrix composed of 141 precision components, and a zero-carbon production line certified by a national green factory.
This factory outputs not only aluminum components, but also a complete set of solutions for industry upgrades.
This scene occurred in the \”micro-view revolution\” in the door and window world, which is essentially a pressure test of Foshan\’s manufacturing journey cycle. This is a change in the car, defining the value formula of \”Made in Foshan\”.
Of course it is necessary for us to go and take a look. Before the visit to \”Walking into the Tail Rod Factory\” was officially completed, the minibus arrived at the door and window of the Emperor\’s School.
Huangpai Door Window 1 Production Base
Driving from Foshan Shadi Airport, driving to Sanshui Avenue, the industrial landscape on both sides of the road has quietly completed iteration – the low factory that used to be covered with smoke and sunshine is being replaced by a modern intelligent factory wrapped in a silver gray curtain.
Aside the road, the huge advertisement of the Huangpai door window is eye-catching, like a piece of industrial road floating between reality and the future.
Now, 90% of the country\’s annual aluminum doors still run out of this city. Yes, the industry is being re-written.
Walking into the window of the Huangpai door, the sweaty moving workers in the traditional factory were replaced by AGV smart cars. They can be seen in the car, and they are \”untired\” for 24 hours, greatly reducing labor costs.
A S500 door intelligent production line integrates automatic loading, laser steel, automatic labeling, intelligent splitting, and wall agents. The daily processing order capacity is more than twice that of ordinary factories.
On a digital large screen, you can actually monitor the production dynamics of the entire chain, from the user to the moment you send the product database.
Each small profile is equipped with a special two-dimensional code. On the flexible intelligent production line, the exclusive processing parameters of each profile can be intelligently adjusted according to customization needs.
The strict quality testing system before the product is released is the last step to ensure quality.
<span style=\"color: #505050; –tt-darkmode-color: In the product testing area, the tester told Xiaoba that each product on the market will undergo a rigorous examination of 38-stage dedicated testing equipment, 46 doors and windows and materials.
<span style=\"color: #505050; –tt-darkmode-color: For example, in outdoor scenes such as 80db noise, minus 15 degrees cold wind, 50 degrees hot waves above zero, 12-level Taiwanese rainstorm, etc., the sound insulation and noise reduction, temperature insulation and waterproofing resistance, as well as a 60-catties giant collision test.
\”\”The outside of the window is 80 minutes of rain, and the inside of the window is a comfortable 35 minutes of rain. \”The staff introduced that the Huangpai door window uses \”8-fold sound insulation technology\” to make a high-end sound insulation door window.
In more than 20 experiment rooms at the production base, 141 parts of a window have been researched and improved. A new window must be closed for 100,000 tests before it can reach consumers.
At the factory of Huangpai Doors and Window, we found that a door window could be refined into such a multifunctional function, resulting in more than 260 patented technology technologies.
Sound insulation, noise reduction, temperature preservation, heat isolation, wind and smash resistance, styling and beauty, as well as various customized requirements, each detailed function of the door window has been developed by the Huangpai Door Window to protect the city.
Huangpai door window production line
Good doors are hard technology and good design. In recent years, the product design of the Royal Patrol doors has begun to be recognized internationally. Including the American Good Design (AGD), the American MUSE Design Awards, the French Design Awards (FDA), the American New York Product Design Awards (NY Product Design Awards), etc.
When we visited the finished factory, we seemed to have known the door window for the first time, breaking the stereotype that the door window is a \”cut-off material\”.
<span style=\"color: #505050; –tt-darkmode-color: For a long time, our door and window industry has shown the characteristics of \"big industry, small business\".
China Resources Industry Research Institute data shows that the CR10 in the door industry (the sum of the market share of the top ten companies in the industry) is only about 5%, far lower than the electric power industry (about 80%).
Every 1 percentage point increase in the industry CR10 means the demise of 300 small and medium-sized manufacturers – this cool survival and evolution has intensified the price battle and homogeneity competition.
From 2021 to 2024, the price war in the low-end market directly led to a further reduction in the industry\’s gross profit margin to 25%.
Under this background, as the leader of the industry, the Huangpai Door Window avoids the quagmire of price war due to its high-quality products and high-end brand positioning, and realizes a differentiated competition.
At the beginning of its establishment, in order to survive, the Huangpai doors also walked through the labor-saving expressway and quickly won customers at low prices. But it soon discovered that \”it is difficult to survive by fighting prices and moving volume.\”
From 2007 to 2009, China\’s real estate industry ran blindly, and most of the enterprises \”live\” to eat meat.
<span style=\"color: #505050; –tt-darkmode-color: Zhu Fuqing, founder of Huangpai Door Window, made an unexpected decision to give his peers an unexpected change, and gave the company a major change – processing the original production line and product reporting worth about 20 million yuan, and starting the journey of quality and branding.
<span style=\"color: #505050; –tt-darkmode-color: \"Your brand cannot be high, and consumers will not be loyal to you.\" \"When accepting media interviews, Zhu Fuqing reviewed the brand creation process and believed that it was a painful but most correct decision.
At that time, after conducting a lot of research, Huangpai Door Window found that \”sound insulation\” became the biggest choice for users to choose doors due to the increasing urban noise pollution.Ask.
From that time, Huangpai door windows have been fighting the sound insulation effect of door windows. The precise product positioning of \”Huangpai door window high-end sound insulation door windows\” quickly helped open the product sales in first- and second-tier cities, and allowed the brand image of sound insulation high-end door windows to stand up.
To this day, 98.5% of consumers still list sound insulation performance as the primary indicator for purchasing the door.
Now, who is closer to consumers and who knows consumers better can win the world.
<span style=\"color: #505050; –tt-darkmode-color: In view of the industry trend of lightweight, personalized and customized, Huangpai Door Window has innovative product design based on the scene of life, used intelligent factories to overcome many customized technical difficulties, and newly defined seven major products, launching panoramic doors, bridge pressure windows, electric lifting windows, sky environment canopies and other specialized new products, thereby providing current consumers with one-stop high-end sound insulation doors and window solutions for all scenes.
\”Consumer\’s quality consumption habits are irreversible. What Dabao wants is a sense of security and more worthwhile.\” Zhu Mengsi, vice president of Huangpai Door Window, said.
In recent years, Huangpai doors and windows have actively participated in the drafting of relevant standards for domestic, industry and local doors and windows, and have published many standards such as \”General Technical Conditions for System Doors and Window\” and \”Construction System Doors and Window Technical Guidelines\”.
In the production process of traditional windows, a large amount of waste slag and waste water is often generated. In the factory area of Huangpai Door, Xiaoba learned that the distributed photovoltaic power generation system on the roof can provide the industrial park with an annual output of about 2.4 million degrees, with a standard coal of about 789 tons. In addition, carbon dioxide emissions are reduced by about 2390 tons, which is equivalent to the wastewater absorbed by the 100,000 trees forest in one year.
In addition to green production, the sound insulation research institute, green low-carbon research institute, product testing experiment center and other technical platforms established by Huangpai Doors jointly promote product technology upgrades, and try to use R&D and innovation capabilities to lead the entire industry to develop towards benign development.
Teacher Wu Xiaobo once said: \”If you don\’t go to the factory, you may not be able to imagine the changes that are happening there. ”
After visiting the factory of the Huangpai door and window, Xiaoba discovered that even an ordinary industrial finished product was not simple in the era of intelligent manufacturing.\”Micro-view historical poems\” may occur under the eyes of daily life, and industry jobs outside the lights are more worthy of attention.
Interior of Huangpai Door Window Intelligent Factory
If you come to the factory, you can see more details and experiences of this corporate culture based on the spirit of marathon.
The new production capacity of traditional manufacturing industry can truly shock and essence by going to the front line of the car. Only by communicating face-to-face with standard corporate managers can you \”copy\” faster, learn practical experience, and find your own path to intelligent manufacturing.
From March 4th to March 5th, follow Teacher Wu Xiaobo into the window of the imperial school, walk into Foshan, witness the flight of a traditional enterprise and a champion city again, and find new era answers to manufacturing.
This time we will also invite Zhu Mengsi, vice president of Huangpai Doors, to share the precious experience of efficiency upgrades, product upgrades and brand upgrades, and to hear how this young helmsman continues to lead the company to break the deadlock.
At the same time, we also invited Zhu Fuqing, chairman of the Huangpai Door and Window, to participate in the round-table interaction of the event, exchange with the hosts on the spot, and jointly explore new ways of corporate development.
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