Boyi Wooden Door · Customist Wang Xian: Between the broken lines, a new way for the transformation of wooden doors

[Global Network Home Report] On March 4th, 2024 China (Central) Door, Window and Custom Home Development Forum and Quality · Service Dual Promise Brands (Zhengzhou) were held in Zhengzhou International Convention and Exhibition Center. This forum is sponsored by the China Wood and Wood Products Circulation Association and the Henan Provincial Door and Window Industry Association. It aims to further promote the high -quality development of the industry in Henan and even the nationwide doors and windows and custom home furnishing industries.

Wang Xian, the chairman of the Wooden Gate · Customist, delivered a keynote speech on \”Thinking under the Customization of the whole case\”, and shared the company\’s experience and experience from the successful transformation of wooden doors to the customization of the whole case, and put forward a deep insight on the future industry trend.

In 2019, Bo Yi launched space custom products at the Guangzhou Construction Expo for the first time, marking the company\’s initial transformation in the field of customization in the case. Wang Xian admits that Boyi has been deeply accumulated in the field of wooden doors for more than 20 years.The road customized in the whole case is full of challenges, including lack of understanding of space aesthetics, the gap between the structure and process of wooden work and cabinet products, and the insufficient dimension of dealers\’ understanding of space custom products.

Wang Xian summarized this transformation experience into\” road twists and turns, busy but not vast \”. He pointed out that as the entire industry is seeking transformation, if you want to survive in this change, you must be brave in practice and unswervingly take your development path.

Exploration and accumulation, from the second half of 2022 to 2023, Boyi completely integrated and promoted its full product system, including cabinets and door products, and finally locked a development path suitable for you.

He particularly emphasized the importance of\” adhere to \”, that is, in the process of transformation, wooden door enterprises should focus on their core advantages and specialty.long. In the design of the Boyi New Exhibition Hall, Wang Xian introduced the concept of the gallery dominated by wooden doors. Through the carefully designed living room, restaurant, kitchen, bedroom, tea room and cloakroom, a comprehensive and coherent product architecture was set up. This strategy demonstrates the professionalism of Bo Yi in the design and production of space. More importantly, it reflects the clear direction of the company\’s use of its own advantages and deepening development in the field of customization.

In addition to adhering to his own advantages, Wang Xian also specifically mentioned the importance of\” innovation \”in the process of cross-border transformation. He shared that when watching the exhibition, he prefers to explore new material areas, not the main exhibition hall. In fact, the exploration and practice of new materials and new craftsmanship is the powerful driving force that pushes single -product enterprises to the entire case customization, which has contributed to them to become a pioneer in the technological innovation of the home industry.

Wang Xian, who is committed to adhering to and innovating, is more insightful in the industry trend. He believes that the combined design of Banmu will become a new trend in the field of customization in the whole case, especially in the moment when pure board customization is facing fierce competition. \”In the future, the mainstream of space customization is the perfect combination of plates and paint, which is both high-end and beautiful, and at the same time with cost-effectiveness.\” Track = \”9\”> The product strategy of \”high -end is not high\” has been proposed to allow consumers to make good use of products and make partners profits.

Wang Xian further pointed out that in the field of customization in the whole case, enterprises must also provide comprehensive customized solutions to meet customers\’ personalization, uniqueness and high quality For this, he needs to summarize three key service capabilities: design deepening ability to ensure innovative and practical design solutions; production delivery capabilities, ensuring product quality and delivery efficiency; and installation and after -sales service capabilities to ensure consumption consumption The three capabilities of satisfaction and service quality of the person are the cornerstone of custom home companies that stand out in fierce competition. Track = \”11\”> At the same time, Wang Xian reiterated the long-term insistence on The importance of the first intention and enthusiasm of keeping entrepreneurship emphasizes \”winning respect with quality\”.