The times are changing little by little. As a person in the 1980s, I have seen many changes. I am in the villa door industry, so I know the reasons for the changes. The first thing that bears the brunt is the continuous improvement of appearance. With updated iterations, you can see the whole thing at a glance in terms of materials, appearance, coloring, etc.

In the past, it was recognized by more consumers for its exquisite shape. The material was wrought iron door, because there was a big difference between high and low grades. At that time, it was all about whose wrought iron door had exquisite shape. The appearance is beautiful, and high-end iron art uses forging as the main processing method. This kind of processing Various shapes or exquisite landscape shapes are made by forging, while low-end iron art uses conventional cast iron flower parts welded, so the appearance is naturally different. High-end iron art is made with the skill of the master. So at that time, the beauty was determined by these complex processing techniques.

Iron art gate

The aluminum art gate adopts the form of welding cast aluminum flower parts. Although the high-end aluminum art gate uses the same process, the details are very different. Large, for example, high-end aluminum art doors are made of finely carved aluminum Flowers are then spliced ​​or welded, and higher-end paints are used for surface treatment, so the appearance will be higher. Mid-to-low-end aluminum art doors use sand-cast aluminum flowers, which are basically welded, and the surface shape has a grainy feel. , the paint uses a more common color, so its appearance is relatively low.

Aluminum art gate

The courtyard copper gate has also become popular due to the rise of villas in the past two years.After that, more materials were installed by owners. This kind of copper door craftsmanship starts from the details. The entire door is glued to form a beautiful shape. The overall quality lies in the workmanship. Because of the splicing production process, its high-end Whether it is or not has a lot to do with the production technique, followed by the material. Because there are many types of copper doors, including composite copper doors and real copper doors, their expressiveness is similar, but they are inferior to copper materials. The bronze door belongs to Xiaojiabiyu, and its workmanship can be reflected in every aspect. The difference between high-end and low-end lies in materials and workmanship.

Yardyard Bronze Door

Stainless steel villa doors have become popular again in the past two years, and their appearance is more obvious. Among them, stainless steel doors with electroplating process are distinguished by their color. The expressiveness shows very well High-end, mid-range and low-end are reflected in the color. Mid-range stainless steel doors can use paint to change their true colors, so their colors are better than lower-end doors. Low-end stainless steel doors are mainly in primary colors. The flower shape can be electroplated, but the theme color is mainly white steel.

Stainless steel courtyard gate

1

The above mentioned several materials, you can find that they are all judged by their appearance, but be careful Friends will find that besides good looks, there are There are two key words, one is workmanship and the other is material. Material is well understood by everyone. Although there is no connection between different materials, there is a close relationship between the same material, such as good and bad, thin and thick, large and small. These polarizing words like \”small\” and \”small\” can describe the changes in materials now. IfIf there is a middle zone, most products will be in the middle zone because the price is cheaper. However, in the middle zone, due to the different responses of manufacturers to the market, the middle will move to the left, and the middle will move to the right. This trend The distribution tends to be good or bad, so consumers will have various problems when buying products toward the left in the middle. If products tend to be toward the right, good products will be developed, and their prices will be more expensive.

Bronze Door

How to achieve both internal and external beauty? As mentioned above, the distribution is roughly divided into two ends. To achieve both internal and external improvements is to look at the market conditions and adjust yourself through these feedbacks. Everyone knows that we must work hard on appearance. Due to the continuous upgrading of production technology, the appearance cannot be satisfied. At this time, it is necessary to make changes internally, such as highlighting the material wall thickness, size, workmanship, etc. to highlight the highlights, so as to achieve a situation where I have what others don’t have and I have what others have, so that more people can appreciate it.

2

Aluminum art doors are one type of villa doors. Today, when aluminum art doors are homogeneous, can you still win with workmanship? The answer is no, because in the mature period of the industry, it is a good strategy to exchange for a larger market with more reasonable prices or services, but you are destined to have a good output, otherwise you cannot exchange sales for the market.

Core competitiveness is one of the most precious intangible assets in the current period. It can help you get out of various difficulties. What is core competitiveness? In my opinion, it means having unique advantages in the industry, or having great products. Most people don\’t do it well. If you can do it well, this is competitiveness.

In 2016, there was such a thing in Anyang area. At that time, I received a set of doors, which needed to be installed after they were completed. At that time, the brand was small and had no influence, so it could only be purchased at a low price. After winning, I was thinking that I could enter the local market through some low prices and show good workmanship, and it turned out to be true. Materials, low prices, good quality, of course there is a market, and we did receive a lot of orders through word-of-mouth. This incident shows that it is not only the appearance that you have to do, but also the internal quality, and the price. It\’s obviously not profitable if it\’s lower than your peers, but in this way more consumers will come to you. Small profits but quick turnover is the way out.

3

It says workmanshipWell, in fact, it is an internal part, such as the aluminum art door. At that time, many manufacturers were pursuing scale. It was precisely because of this factor that I discovered the problem, which was the arc problem of the aluminum art door. After seeing it more, naturally Now that I have the concept of solving the demand pain points, I use arcs as the entry point. The arcs of each set of aluminum art doors are different. What should I do? Including arcs on the market today or batch bending, if you put them together in pairs, the overall effect of the door is very poor. I took advantage of the different heights of each set of doors and the different radius sizes of the arcs to use my own craftsmanship to make the door arcs good. , internal problems can also be solved, and external manifestations can also be solved.

When customers see the beautiful appearance, they will naturally be impressed. Through this small change, more people can really appreciate you.

When solving problems, you have to be good at discovering them, and then you can solve the problems by yourself. Another way is to look at the problems from the user\’s perspective, and then solve these problems, and people will naturally come to you. Yes, this is also a way of spreading word of mouth.

Conclusion

In the final analysis, it is still a carrot and a pit. Do everything down-to-earth. If you walk too much at night, you will get ghosts. In the same way, as a consumer, you should not sacrifice more for appearance, because the skin of the product is not fake, but you must pay more attention to quality, that is, the inside. Would you like a friend to share your thoughts? Do you all agree?