Today I will introduce to you an industrial design company at the 2017 Suzhou Innovation Expo \”Cultural and Tourism Integration Exhibition Area\” – Suzhou Game Industrial Product Design Co., Ltd., Founded in 2007, with more than 10 years of experience in the industrial design industry Accumulated, with industrial design and technology research and development as its core competitiveness, it has a number of independent design and development patents, many products have been successfully launched at home and abroad, and won many international awards. It has been awarded \”Jiangsu Province Industrial Design Demonstration Enterprise\”, \”Jiangsu Province Private Enterprise\” Technology Enterprise\” and other awards, providing customers with a complete set of solutions from design and research and development to production and marketization.

Through the interview with Wang Liming, founder of Game Design and President of Suzhou Industrial Design Association, we will explain to you the design R&D capabilities, design service capabilities, team work capabilities and founder’s philosophy behind Game Design and other stories to gain a deeper understanding of game design.

Wang Liming (left), founder of Suzhou Game Industrial Product Design Co., Ltd. and president of Suzhou Industrial Design Association

Use design capabilities to help customers receive orders

“China The manufacturing industry is now facing a common phenomenon: strong manufacturing capabilities, but a serious lack of design capabilities. This causes manufacturing companies to lose orders when receiving orders from customers because they are unable to meet the various needs put forward by customers through design professional knowledge. We have received a lot of orders.” This is Wang Liming’s view on the manufacturing industry, which has only been in business for 2 years.

Wang Liming in the early days of entrepreneurship

Since 2009, Wang Liming\’s team has used its professional design capabilities to assist the manufacturing industry in docking projects.

In 2015, the industry chain alliance unit of the game ( Ruizhong Plastic), the most typical representative tradition of Suzhou The manufacturing industry came into contact with an American project – the research and development and production requirements for digital backlight panels for TV remote controls. It seemed to be a very simple project, but the request made by the U.S. side was to have 12 digital lights on the remote control. Evenly distributed, but only 4 can be installed inside the remote control

Faced with this thorny problem, Wang Liming first analyzed and evaluated the feasibility of the project through his own design experience, proposed a solution, and consulted a professor from Shanghai Jiao Tong University. Ph.D., using optical knowledge and computer simulation analysis, in Baohua After proving that it was feasible in theory, tens of thousands of laser points were used to achieve uniform illumination of 12 numbers, so Game Design took the design drawings and repeatedly communicated with the cooperating manufacturers, constantly analyzed and adjusted, and finally achieved technical success. Shangye fulfilled this requirement

Light guide plate design drawing

Next, the samples were taken to the United States for testing. The United States expressed satisfaction and requested to come to China for factory inspection, but the gaming factory was too small. , does not meet the standards, and the United States wants to find someone else to replace it. However, the U.S. side has been searching for a suitable supplier in China for a long time and has not found a suitable supplier. Moreover, Game owns the intellectual property rights of the research and development and has applied for patent protection. While ensuring the quality and delivery cycle, the U.S. evaluation team accepted the Swiss-Chinese Plastic as the sole supplier

Manufacturing and processing factory

At that time, the cost of simply manufacturing chips was actually only 8 cents, but through professional design of the game, the chips could be sold for 2.8 yuan, 300 yuan. % profit margin, this is something that the manufacturing industry has never dared to think about before.

Reduce business by 50%, Acquire a professional design team

Focus on independent research and development of design products

After combining design and manufacturing, by 2014, game design will be The annual income can reach more than 5 million, which is not a small amount even for today\’s design companies. However, Wang Liming did not continue like this. In 2016, Wang Liming turned down 50% of the orders. We also specially acquired peripheral professional design and R&D teams, and set up a design project team to focus on each project and make our own products.

In 2016, Vanke’s smart access control system was open for bidding. Game Design stood out with its professional design and R&D capabilities and successfully won Vanke’s project. Wang Liming said: \”In the past, projects like Vanke would have been unthinkable. But since the establishment of a professional design and R&D team, using design as a stepping stone, many giant companies have been leveraged.\”

Game Design Team Overcomes Vanke\’s \”Smart Door\” Project

Taking Vanke\’s smart access control system as an example, traditional community security management requires at least 3 security personnel , special guard booths and gates for vehicles entering the community must be set up. Security must be supervised 24 hours a day and register the information of each visitor or owner one by one. Moreover, the safety of the community cannot be absolutely guaranteed. It is inevitable that criminals will sneak in. enter.

The traditional community management model is a waste of manpower and unsafe

The \”smart door\” independently developed and designed by Game Design can reduce the manpower of 3 security guards cost, and also saves the space occupied by the booth. Through face recognition technology, the information of the owners of the community is first collected and entered into the system. The owners only need to align The instrument scans the face, and after passing the recognition, you can enter.

When guests need to enter the community, the owner only needs to send a QR code allowing entry to the guest through the system, and then scan the QR code to enter. , and the owner can also set the validity period of the QR code at will. The design of this product provides a good solution for the security management of Vanke communities.

Vanke Test Point

Secondly, in the entire year of 2016, the \”Smart Door\” product was iteratively updated for 5 generations, each time pursuing improvement of the product. To the extreme.

Treat products as your \”children\”

Continuous improvement, pursuit of perfection

Wang Liming said: \”Other companies may invest 100-200 people in a project like Vanke\’s, but Game Design only established 20 people left and right project teams, focusing on the research and development and design of the \”smart door\” product.

Why does this phenomenon occur? This requires understanding the working model of the game design team. When other companies receive this order, There will be specialized people responsible for design and specialized people responsible for engineering, but game design is \”Design-engineering\” is integrated. The designer can not only draw the design draft, but also install the product at the next line. In order not to affect the normal entry and exit of the community, you will often see the game design at 1-2 o\’clock in the morning. Designers use flashlights to install and debug smart door products.

During holidays, at 1 or 2 o\’clock at night, designers are working on the front line

The designers are working on the front line. During the installation process, the time comes when they learn about self-designed products. If there is any problem, then go back and modify the design drawings, and then install it at the next line. We will not stop until the product is perfect. This effectively avoids the problem of poor communication between designers and engineers.

Integration of design and engineering, every designer is an engineer

Wang Liming said: \”Although the number of people is small, it is the professional knowledge, resilience and hard work spirit of the team, because Game Design regards every product it builds as its own \”son and daughter\”, and will not rest assured until it reaches a good state.

The team is based on the concept of \”Investors\” \”Thinking makes products

Except for large orders like Vanke, Game Design devotes 120% of its energy to every project. When his employees reported that customers made too many suggestions and were too annoying, Wang Liming talked to him like this What the team members said: “Don’t take everything you have A project is just a drawing and a transaction, because for you, this product is just one of your projects, but for the customer, he may have already sold his car and spent all his money and life here. This is their dream.

So what you take on is the great entrepreneurial dream of every entrepreneur. You must do your best to make the product until customers are satisfied, and you can also provide customers with Providing professional guidance is the only way to be a qualified designer.

Discuss together, just to create the ultimate product

Only when the final product comes out, and you as a designer want to invest in this product, then you can be considered a service

Integrate industrial design industry chain resources

Expand service areas >

So far, game design has developed very steadily, but Wang Liming still did not choose to stop. In 2017, he planned to change the game design service company into a design management company, transforming from a technical enterprise to a management company It is a leading company, but technology is still the core at the bottom, helping customers provide a complete set of solutions from early product market research, product positioning, appearance design, marketing management, etc., integrating the entire industrial chain resources of the industrial design industry.

And with customersCustomers share risks and benefits, and truly become a part of the customer. Committed to being a think tank for customers, helping companies avoid risks, enhance value, increase revenue, and connect with professional resources. Let customers do what they do best.

Wang Liming also believes that design has standards, 60% conventional + 40% creativity. Design without standards is art, and design will always have rules and regulations, so game design in 2017 will Through his nearly 10 years of design experience, he will standardize the design process and publish it in the industry.

Finally, from April 21st to 23rd, 2017, Game Design will participate in the 2017 Suzhou Innovation Expo \”Cultural and Tourism Integration Innovation Exhibition\”, on-site The latest 5th generation smart door products will be displayed. Through interactive experience, you can experience the \”smart door\” and understand the service functions of the game design. In the later period, the \”smart door\” will also be used in major scenic spots, leisure resorts, etc. In the field, companies in need should quickly hook up!