Smart doors may usher in an explosive period, and Chuangmi Digital Smart Door solutions will help the industry upgrade.

Recently, Haier Smart Home has launched its own new smart door product. This is the first exploration of the market by technology brands such as Chuangmi and Yunlu. Home appliance brands such as Skyworth and TCL have crossed over to enter the market. Wang Li, After the gradual transformation of door companies such as Xingyue Door Industry and Kinkaid, another large factory has officially delved into the field of smart doors, and the door industry may usher in a profound change.

Haier’s new smart door shield series

Intelligent trends are subverting the entrance door industry chain pattern

Looking back at the two important events in the door industry this year, smart doors have become the first construction expo The absolute focus of the two exhibitions at the Hemen Expo. Well-known door companies such as Xingyue Door Industry, Kinkaid, Xinduo, and Dedun have adopted smart home entry as standard product features. Home appliance giants such as Haier and Skyworth also unveiled new smart door products, which attracted much attention. Coupled with the continuous upgrade and iteration of smart door products by technology companies such as Yunlu and Lumi, the three major forces are intertwined, making the smart door track particularly hot this year. Behind this is the profound transformation of the industrial chain by smart home entry technology.

In the traditional entrance door industry chain, hardware accessories occupy the upstream, the midstream is dominated by entrance door manufacturing companies, and the downstream includes dealers, real estate developers, government and enterprise customers, and consumers. Among them, real estate developers are the main sales channel for door companies, accounting for 70%-90%, becoming the main driving force for the development of the industry. However, with the rapid development of technology and the evolution of market demand, smart locks have gradually replaced traditional door locks and occupied an important position in the upstream. Smart platform service providers represented by Tuya, Tencent Lianlian, and Tongtong Lock have also emerged. Incorporate smart home entry into the whole house smart layout. A number of cross-border brands and technology companies have emerged in the midstream market. They have brought new smart door concepts, which are significantly different from traditional entrance doors. Finally, looking at the downstream, in the context of the gradual decline of the new housing market, the focus of both the old and new forces is on C-end users. They are mainly young consumers who have high awareness and high acceptance of smart products and are very interested in entering the home. The quality and functional requirements of doors are more diverse. This also forces traditional door enterprises to change their thinking and actively embrace the wave of intelligence.

Changes in the smart door industry chain pattern

Which of the three major upgrade paths is the best solution?

Currently, traditional door companies are facing At the critical moment of intelligent upgrade, there are three main upgrade paths: the first is self-research of technology. Although this can build the industry threshold, it also means a high investment, such as Wang Li\’s investment of 400 million and five years, which is unaffordable for most companies. The second is the combination of traditional doors + smart locks. Although this method is now mainstream, it will also significantly increase the cost of accessories and operational difficulty for door companies. On the one hand, smart lock manufacturers can bypass door companies and sell directly to downstream, weakening the pricing power of door companies at the sales terminal. On the one hand, consumers can easily replace smart locks with their preferred brands instead of choosing smart lock products provided by door companies.

The third option is to work with smart door solution providers. Door companies can quickly introduce mature technologies from solution providers to realize intelligent products. This method of industrial integration is not only more efficient, but also fully leverages the advantages of all parties to make products more competitive. It is becoming more and more popular among door companies. Well-known door companies such as Door Industry and Kinkaid have begun to cooperate with Chuangmi Shu, the industry\’s first overall smart door solution provider, to jointly develop a new generation of smart doors. It is believed that we will see another new product that breaks the rules in the near future.

Chuangmi is opening up and cooperating with smart door solutions to help upgrade traditional industries

Chuangmi Digital is a pioneer in the smart door industry, and now it is gradually forming a trend of integrated constant power supply smart doors. It was the first Xiaobai Smart Door to be launched and mass-produced in 2020. It only took 3 weeks after it was launched on Xiaomi Youpin Crowdfunding, and it achieved a crowdfunding amount of over 9 million, and subsequently became a hit in the industry. Blade Star has once again raised the industry level with its internal and external dual screens, 3D structured light face recognition and other technologies. In 4 years, Chuangmi Digital has accumulated rich experience in smart door research and development and technological innovation capabilities, and has accumulated a series of complete solutions. Output to door companies to help traditional doors quickly implement intelligent iterations.

Chuangmi Digital Smart Door Series Solutions

After years of exploration, Chuangmi Digital has discovered that the research and development foundation for smart doors and smart locks is not only The technical capabilities of electronic parts and intelligence, as well as the rich experience in hardware material and structural innovation are equally important. On the former point, technology companies have the strength to lead, but on the latter point, the advantages of traditional door companies are more prominent. Therefore, Chuangmi Emerging as an intelligent facilitator behind door enterprises, we will jointly promote the development of the industry. This year, Chuangmi Digital Network will officially transform into an intelligent company. Nengmen solution provider has completed the integration of production and research from chip research and development, software and hardware research and development to technology testing and production and manufacturing. This move not only demonstrates its strong technical strength, but also demonstrates its in-depth understanding and understanding of the industry. Forward-looking layout.

The development of entrance doors has reached an inflection point, and the field of smart doors will usher in more innovations and breakthroughs. The continuous advancement of technology and the expansion of the market will promote the upgrading of the entire industry chain. Traditional door companies need to explore more efficient and economical upgrade paths to cope with market challenges.

You need to learn more about Chuangmi Digital Intelligence. For door solutions, please search \”Chuangmi Digital Network\” on Baidu to check the official website.