Innovation leads and embraces change | Dedun Armored Door 2024 New Product Launch Launch launches a new round of door industry revolution

Source: Xinyang Daily

On April 9, the 2024 new product launch conference of Dezhun Armored Door \”Innovation Leads and Embraces Change\” concluded successfully at the Renaissance Shanghai Longemont Hotel. The press conference officially announced the birth of 37 new product entrance doors of Dedun Armored Doors and the reform of multiple distribution policies. Mr. Lu Huasheng, Chief Service Officer of Dedun China, attended this event and participated in the industry event with 650 dealers across the country to explore together. How to grow better in the new era.

Leading by strength Only brands can go through cycles

In the stock era, the competition in the home furnishing market is about accurately targeting user needs and competing for subdivided tracks. Only one brand can occupy each category. The user’s mental high ground. In the consumer market, Deshiun is synonymous with the armored door category.

Dundun started with the pioneering anti-pry steel technology and fully automatic lock technology. In the year of its establishment, it won the honor of being one of the top 10 exhibitors at the Cologne Hardware Show in Germany. For 6 consecutive years, it has set a new record in the world with the most continuous kicks. Security door world record. At the press conference, the market position of De shield armored doors was once again certified by Euromonitor data, an authoritative organization. This is the fourth consecutive year that De shield has won the title of leading sales volume of high-end security doors in China. The industry status established over the years comes from Dedun\’s long-term persistence in productism. In this regard, Mr. Lu Huasheng, Chief Service Officer of Dedun China, said at the press conference: \”There are good and bad entrance door products on the market, but Dedun is serious about making products with real materials.\”

The quality of the entrance door is difficult to distinguish intuitively from the look and feel, becauseThere is a lot of chaos in this door industry, and there is even an argument that as long as the frame of the safety door is strong, it does not matter if the rest of the door is filled with paper. Brands that are serious about making products can hardly tolerate consumers being deceived by inferior products. Dedun has been committed to promoting the standardization construction and upgrading of industrial standards in the door industry for many years. It has successively become a participating unit of the national standard \”General Technical Requirements for Door and Window Intelligent Control Systems\” and \”Residential Armor\”. As the editor-in-chief of \”Door Standard\”, we eliminated the chaos in the door industry in one fell swoop and rebuilt the reputation of the armored door category.

Professional is the bowl from which we eat, and hard work is the only magic weapon for Deshield Armored Door to build a golden brand and transcend the industrial cycle.

Choose high and build new products to build the ceiling of the door industry

Dedun Armored Door Sword refers to the world\’s leading door industry brand. Based on this, it is self-evident that the gold content of the 2024 Deshield Armor Door New Product Launch Conference is self-evident. At this conference, Dedun arrived with a total of 37 sincere new works and design considerations in five series: C, E, S, F, and M. It has made breakthroughs in safety patents, style design, difficult carving processes, and intelligent interactive systems. , is a product based on insights into market trends and consumer needs, and resonates with the consumer market.

How to improve home security? German shield armored doors work from two directions, one is the door body stability, the other is intelligent protection. The former is the brand barrier that Deduon has built up over the years by adhering to long-termism, while the latter is Deduun\’s first response to the smart home trend in the door industry.

Data from the Statista database shows that in the past eight years, the size of my country’s smart home market has increased from 260.8 billion yuan to 650 billion yuan, with an average annual growth rate of over 16%. Smart homes and smart armored doors are the future of life. Required. The new product released this time is equipped with an MCU main control chip, which supports a variety of high-tech functions including intelligent cat eye system, FPC fingerprint and palm vein recognition. It is connected to the whole-house smart home system through Tencent Cloud to create a comfortable and intelligent future life sample. When the product solutions provided by brands and dealers meet the needs of users, growth will come naturally.

In order to help distribution partners fully demonstrate product advantages in terminal stores, Mr. Sun Zhaozhan, winner of many design awards such as German Red Dot and Hong Kong Asia-Pacific, was invited to the conference to share the creative experience of the Deshield Armored Door True North Exhibition Hall. , shared how to solve the three major problems of terminal stores through design, and then the distribution partners formed a team to go to Dedun True North Store for on-site inspection and learned a lot.

Renewal empowers Dedun to join hands with dealers to overcome the current situation

The bigger the wind, the bigger the waves, the more expensive the fish! Chief Service Officer of Dedun Mr. Lu Huasheng believes that without changes, there will be no opportunities, and the current market is a time of great potential. In 2024, Dedun Armored Door will launch a dual engine of increasing revenue and reducing expenditure for its distribution partners: on the one hand, it will grasp online customer traffic, teach new media operation courses on-site, and provide all-round account operation support and guidance for terminal stores; on the other hand, it will Distribution partners save money, benefit from subsidies, product upgrades, and worry-free services to create an unprecedented combination of business benefits.We give back to our distribution partners for their years of support. As soon as the policy was released, the scene was abuzz, and then the dealers on the scene were making decisions and rushing to order new product series. Manufacturers are working together to prepare for 2024.

It must be said that the settlement of Dedun\’s business-friendly policies and the passion of dealers is ultimately a two-way journey between Dedun and its distribution partners. At the press conference, Xu Yan, a dealer from Xiantao, revealed her true feelings during the meeting: I have trusted Dedun very much for a long time. I will only choose Dedun. I will seize the opportunity Dedun gives us and make it better and better. . Ms. Wu Ye from Wuhan Jiangxia said: I have taken over the largest store in Wuhan home furnishing store with an area of ​​500 square meters. I feel that after the release of new products, my wallet will bulge again. Mr. Han Dongpo, a dealer from Jinan, prepared a complete set of methods on how stores can open up designer channels to promote store performance growth. He shared real-life difficulties and solutions in business operations through on-site teaching, which won thunderous applause from all the distribution partners.

Take advantage of the situation, know the way, and have superior skills. Facing the future consumer market, Dedun will lead its distribution partners to actively embrace market changes and go on the bright road with its partners, because Dedun believes that \”if manufacturers work together, nothing will be difficult in the world.\”

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