Boil tea in the stove, the new standard of the Internet celebrity

The colder the weather, the more young people gather on the roadside.

A dozen or so of them sit in a circle, and in the center of the circle often sits an uncle in coarse cloth. While staring at the charcoal fire for making tea, he will fill up the tea bowl immediately when he sees someone in front of him is empty. . During the first round of drinking, people only whispered to their friends, but by the third or fourth round, everyone burst into laughter. If someone were passing by now, they would not believe that they were strangers an hour ago.

The scene is very similar to people gathering around the bar to drink, but this time it is \”cooking/drinking tea around the stove\”, and the snacks are changed from peanuts to roasted persimmons.

\”Cooking tea by the stove\” is a new trend in tea drinking this year. On a certain short video platform, the topic #婷寇茶# has been played 320 million times, and the most popular video has been collected more than 90,000 times; on Xiaohongshu, the topic #婷寇茶# has been viewed more than 11.53 million times. Views.

The most popular note on making tea by the stove on Xiaohongshu has been liked more than 9,000 times. / Xiaohongshu blogger @小米77

A staff member of a Yangzhou teahouse that specializes in “making tea around the stove” expressed surprise in an interview with Yangzhou Daily:

\”Business is surprisingly good.\”

Everything can be \”cooked tea around the stove\”

\”Cooking tea around the stove\” is not a new thing.

It is a tea culture that has been passed down by ethnic minorities in Yunnan for many years. It is called \”roasted tea in the fire pond\” locally, and \”tea cooked around the stove\” is a name given by teahouse owners to facilitate publicity.

The fire pit is like a symbol of reunion. After nightfall, people after a busy day return home and sit by the fire pit to roast tea. They put the tea leaves in a clay pot over the charcoal fire and roast it until the tea leaves smell burnt. Then they pour hot tea into the pot. water. With a \”squeak\” sound, the aroma of tea overflowed in the room, and water vapor blended with laughter.

\” Squeak —— \”

Children do not like to drink tea, but they also love to make a snack with a large mouth. Traditionally, such as roasted water tofu, bait pieces, etc.

After combining with trendy culture, the refreshment gradually develops in the direction of rich colors, sweet tastes, and combination of Chinese and Western Orange, grilled rice cakes, roasted marshmallows, roasted pears, roasted youth groups, etc., and even a maverick teahouse launched roasted longan. It looks good (good photo).

\”Tea\” also has a new form. It has appeared on the menu, coffee coffee, coffee, ginger tea, and even fruit wine. And the needs that meet the modern taste. <<<

In order to take care of the fear of the community, some teahouses will replace the traditional circular table with a small table of 4-6 people, with each small table with two small charcoal stoves, One cooking tea, a roasting snack, let customers do it by themselves. web: gif.jpeg? _iz = 58558 & from = article.pc_detail & lk3s = 953192F4 G8UFK%3d \”/>

Dazzling food, drooling when just watching. /Xiaohongshu blogger@Hao Lizi@/熟/

As an important factor to create an atmosphere and attract customers, the scene of cooking tea in the stove is even more open. It is the most common in the courtyard to put on several groups of bamboo weaving tables and chairs, and hang white paper lanterns and calligraphy and calligraphy in four weeks. The cottage is full of large trees around the ground, and the ground is covered with pebbles, allowing customers to have the illusion of paradise. Below, while admiring the performance of the resident band, the tea tasting, or in a closed place that seemed to be echoing the sound of mechanical operation, sitting on the Maza stool to drink tea, the wall in front of the eyes was on the screen.

When making tea by the stove, the key point is the artistic conception. /小红书@囍乐.说

Combining information from Dianping and Xiaohongshu, we provide tea by the stove The teahouses served are mainly distributed in Hangzhou, Suzhou, Yangzhou, Guangzhou, Fuzhou, Shang In places like Hainan, the price is 98-288 yuan per person – not cheap. If you meet a few friends, the total price will be 300-850 yuan, which is much more expensive than making tea at home.

Merchants who are sensitive to the demand start selling household peripherals on Taobao. On the website, there are more than 9,000 products related to \”making tea by the stove\”, including ceramic electric stoves for one person to make tea or bake snacks, bamboo chairs, oil-paper umbrellas, bamboo tea dispensers, etc., and even charcoal-burning stoves. The most popular The monthly sales volume of one stove exceeds 700 units

\”Cooking tea by the stove\” stove on Taobao, ranging from 9 to 500 yuan./Taobao screenshot

Even if you don’t make tea outside, you still have to buy a stove to make tea at home. Young people are really obsessed with making tea around the stove.

The tea you make. p>More than a cup of tea

When drinking tea by the fire, no one can Resist not taking photos.

\”Producing photos\” is the decisive factor in Internet celebrity culture, and the process of making tea by the stove is all about the \”cheat\”.

The first thing is to pay attention to the utensils. Fragile snacks such as osmanthus cake and egg yolk cake should be placed under the glaze On colored ceramic plates, only one plate can be placed to make it appear delicate; when roasted sweet potatoes and other baked goods are served with a bamboo basket, the pastoral style will come; persimmons, cherry tomatoes and other fruits that are as red as the sunset must be Served additionally on a pure white porcelain plate

Secondly. The name is poetic. The words \”Lushan\”, \”Oriental Beauty\” and \”Fei Zixiao\” are written on the rows of bamboo tubes. Only regular customers know that this is the menu, while first-time visitors only imagine the scenery of Lingnan mountains and rivers.

Five out of ten photos shared by netizens The purpose is to take photos of the teahouse environment. The wooden sliding doors, tiled roofs, small hexagonal windows or futons on the ground all seem worthy of a close-up. Some teahouses provide photo props, such as oil-paper umbrellas, round paper fans, and cursive scripts. Calligraphy and painting, even a big sunflower fan.

Why do these antique-style utensils attract young people? Some netizens used the word \”wabi-sabi\” to explain that old objects with mottled or faded appearance exude a sense of beauty full of time. This kind of beauty is rare in modern society, because reinforced concrete exterior walls are difficult to corrode. Even if they know that the scratches on the wooden beams in the teahouse are man-made and the yellowed kraft paper sheets are deliberately aged, young people will still record these on their mobile phones.

The beauty of time is fascinating. /Visual China

On the other hand, making tea by the stove has become popular because the new Chinese tea drinking economy is on the rise.

Seven years ago, Cha Yan Yuese appeared on the market. With a cup of Chinese-style milk tea covered with cream, it broadened young people’s taste of oolong, longjing and other teas, bringing a touch of Novel feelings.

In addition, influenced by costume movies and TV dramas, young people are becoming more and more interested in Chinese culture, and the cheapest and most efficient way to get close to this culture is to drink a cup of improved Chinese tea. Internet celebrity brands such as Heytea and Uncle Qiu also have specialized Chinese tea product lines. On October 21st, Heytea became a hot search again due to its joint name with \”The Legend of Zhen Huan\”.

The national style trend has also spawned a series of new Chinese teahouses, representative ones such as tea\’stone, an internet celebrity teahouse that received financing twice in 2022, and \”Xiao Shen Xian Teahouse\” under Chayan Yuese \”.

The \”2021 China New Tea Beverage Industry Research Report\” released by iResearch shows that the market size of China\’s new tea drink industry has reached 77.29 billion yuan in 2020, and the market size is expected to be close to 200 billion yuan by 2030. Yuan.

Based on the trend of the industry, \”cooking tea around the stove\” has become the destiny of Internet celebrities. What\’s more, it just meets the emerging market demand.

A new Chinese teahouse combined with modern thinking./Dianping tea\’stone homepage

Outdoor socializing and \”ready-made relaxation\”

In recent years , people’s consumption and social scenes have changed, and “entertainment at home” has become a mainstream choice.

According to China Business News, National Day in 2022. During the holidays, sales of camping-related products increased by 215% year-on-year, with sales of barbecue grills, Frisbees and other products increasing more than 10 times year-on-year. Products related to short-distance travel were also very popular, with consumption of road bicycles increasing by 241% year-on-year and cycling clothing increasing by 241% year-on-year. 200%. Going on a talk show with friends on weekends, or buying a beautiful cake for a picnic in the park, are popular activities among the \”non-athletic group\”

\”At home. \”Entertainment\” has the advantages of low cost and high convenience, and fills the current gap in people\’s outdoor social interaction.

Making tea by the fire provides similar value – a gathering space that can accommodate three or five friends, Social activities where you can get to know strangers, and an outdoor environment that is relatively close to nature. Therefore, it is not that young people are too idle to drink a pot of tea all afternoon, but they are working hard and walking in a hurry five days a week. They need a \” An activity that is slow and can vent emotions.

In order to emphasize that \”I am taking a good rest\”, they will also wear cheongsam or Hanfu just to make themselves look like they are working during the work day. The situation is completely opposite. A consumer who cooks tea by the stove mentioned in an interview with Yangzhou Daily, \”I rely on coffee to \’sustain my life\’ on weekdays, and use pure tea on weekends to maintain my health.\” If you also drink coffee on weekends, it will not have the same flavor as weekends.

Tea The pavilion provides a place for socializing and catharsis. /Visual China

At the same time, cooking tea around the stove provides a \”ready-made sense of relaxation\”, which is very similar to the popular logic of the pastoral economy.

In the early years, people were inspired by pastoral-themed videos such as Li Ziqi’s and longed for a “low-desire rural life.” But soon, some people took action. I regretted it. In the long article \”Is \”Low Desire Beautiful Country Life\” Really as Beautiful as It Looks?\”, she described her hard experience of working in mountain guesthouses and tea gardens, \”Returning to the village life and returning home.\” Village vacation is completely different.” “After reading other people’s wonderful public account articles and returning to the village with the same expectations, you will gain onlyIt may be disappointing and empty.\”

As a result, young people are turning their attention to \”experiential pastoral life\”-the body and mind can be relaxed in a slow-paced atmosphere without having to do the \”dirty, tiring, and painful things\” by themselves. \”The work.

The same goes for the tea-making service around the stove. Someone will help you wash your cups, tea leaves, burn charcoal, boil water, and even perform tea art for you. You just need to immerse yourself in the silence , you can get Get an afternoon of worry-free and tranquility.

In the context of industry and society, the popularity of making tea by the stove is not accidental, but the reason is not so much that young people love drinking pure tea. I am more yearning for cultural and aesthetic influences, and I am more eager to socialize outdoors and get emotional relief.

There is nothing more healing than drinking a cup of hot tea in winter.