Abstract: When it comes to smart doors, everyone will immediately think of doors like those in the movies, but in reality, smart doors in real life are nothing like what the movies depict. It is necessary to carry out in-depth and effective promotion for a specific consumer group, and conduct pilot projects in a point-to-point manner, such as the Guangzhou Construction Expo, which is displayed in the form of an exhibition.
When it comes to smart doors, everyone will immediately think of doors like those in the movies, but in reality, smart doors in real life are nothing like what the movies depict. This is because smart door equipment is not just a matter of adding smart programs to wooden door equipment as people usually think, but it should be a product with a complete system that takes into account innovative technology and practicality. However, during the investigation, it was found that the smart door equipment currently sold on the market has not made any breakthrough in technology and is only a conceptual product. Therefore, the phenomenon of \”approval but not popularity\” has become a prominent feature of the current smart door market.
What is the reason why smart doors are favored by the industry but not widely accepted by the market?
1. The demand for smart doors in the door market is not high
Smart doors, smart monitoring systems, and smart door locks may seem to have no technical content, but they can be quickly updated in terms of functions and specifications, so they have high market acceptance. A brand-new market must consider whether consumer awareness can keep up during the cultivation period. Being ahead of the curve may not be a good thing. Any new product in the sense of seeking novelty will face the cruel test of time and the market.
2. Consumers refuse to be “guinea pigs”
Consumers have developed mindsets and even habits and emotions towards the old products they have used and purchased in the past. , and at the same time, I am worried that after purchasing a smart door product, I will become a \”guinea pig\”. If there is a problem, I can only go to the original factory to solve it. It is not very versatile, which will bring uncertain losses and risks to myself. Moreover, there were no iconic products in the early stage of the smart door market
3. Product research and development failed to cater to the market
Your own children are the most beautiful, and many companies, especially Product planning and R&D personnel believed that the smart door products they developed were epoch-making, technologically advanced, and powerful. However, after interviews, they found that consumers did not buy them. The reason for this phenomenon is that the market research in the early stage of development failed to grasp the real needs of consumers. When developing products, they always prefer the new and dislike the old, only pursuing \”innovation\” without considering the wishes of consumers.
4. Not a necessity of life
Wooden doors are a product that is needed regardless of villas, super-A-grade apartments, three-bedrooms, bungalows or even shantytowns. The home can have no furniture but it must have doors. The current smart door product is not a necessity for daily life. It is just a product that improves the quality of life and even adds \”fun\” to life. It is also a toy for the wealthy class. This \”elastic demand\” naturally cannot bring high sales. If it can be integrated into consumers\’ daily lives like smartphones, we may be able to get real meaning.Popularity in a sense.
5. Future Development
The industry believes that smart doors are indeed an inevitable development direction in the future, but in the current initial stage, marketing cannot be based on The traditional wooden door model is carried out, and the drastic promotion of goods is very likely to become a \”martyr\” in the market.
It is necessary to carry out in-depth and effective promotion for a specific consumer group, and carry out pilot projects from point to point, such as the Guangzhou Construction Expo, which is displayed in the form of an exhibition. A world-class wooden door company knows that the positioning of the first batch of customers is: people who are brave enough to accept new things, like high technology, are not sensitive to price, and require more control experience than actual wooden door functions. At the same time, the stability and reliability of product design need to be repeatedly certified, and publicity should be increased to reduce consumers\’ concerns about purchasing risks. The core of smart door products lies in intelligence. The reason for the emergence of intelligence is to reduce people\’s burden. Smart doors are by no means complicated to operate. \”People-oriented\” is the core.
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