Liuxiyuan original wooden doors closely follow the four major trends in the industry and face 2016

\”Business is not good this year\” and \”I hope things will get better in 2016\”, which reflects the aspirations of many people in the wooden door industry. 2015 was a difficult year for many wooden door companies. As China\’s economic development entered a new normal, GDP growth slowed down, even falling below 7% in the third quarter, coupled with factors such as stock market turmoil and RMB depreciation. , the entire Chinese market economy has been cast a shadow, and the original wooden door industry has not been able to escape from it. But no matter how uneasy 2015 is, the arrival of December has announced that the Year of the Sheep is about to pass. In 2016, what will be the trends in the original wooden door industry? Can the original wooden door industry usher in the dawn?

The battle for the market has reached its climax

The original wooden door industry has been developing for many years, new companies are constantly joining in, and the market environment is getting better and better. getting more and more complex. As the market gradually matures, the industry has ushered in a new round of reshuffle, and this year it is even more intense. Pressure from inside and outside has turned the original wooden door industry into a \”sandwich biscuit\”, creating a polarized situation in which the weak are eliminated and the strong are stronger. Industry experts predict that this trend will continue into 2016.

\”Times make heroes.\” In this war, many wooden door companies have gradually clarified their positioning and market position, trying to reach a new height. Previously, Mr. Wu Chenxi, chairman of TATA Wooden Doors, announced that the company would only produce silent doors in the future and successfully launched 9 new silent products; Mr. Wang Bin, leader of Liuxiyuan Original Wooden Doors, the leading brand of original wooden doors, said that he would be more determined to specialize in the original wooden door market segment. It also strengthens the position of Liuxiyuan original wooden doors in the original wooden door market.

Some experts believe that in 2016, the market battle will reach its climax, and original wooden door companies should prepare early to find a development path that suits them and allow companies to grow and transform faster. In addition, dealers do not need to panic too much. The reshuffle period is actually the best time to join, because most excellent companies are born during this period.

Diversified sales channels

Not long ago, the vigorous Tmall Double 11 Carnival created the myth of 91.2 billion, and some wooden door brands also achieved good results. achievement. This year, a wooden door company has also tested the waters and entered Tmall Mall.

The impact of the Internet on the wooden door industry is undoubtedly huge. At present, some wooden door companies are working hard to develop e-commerce channels and have achieved great or small results.However, because the current wooden door e-commerce model still has many imperfections, some wooden door companies still have a wait-and-see attitude.

In this regard, industry experts said that although wooden door e-commerce is still in the exploratory stage, e-commerce will be a major trend in the future, and traditional enterprises need to be closely integrated with e-commerce to develop. It is worth noting that no matter what sales channel a wooden door company adopts, it must pass through many levels of barriers with quality and cannot be opportunistic.

Comprehensive liberalization of the second-child policy may contain business opportunities

In 2015, there was overwhelming news about the comprehensive liberalization of the second-child policy, which sparked heated discussions among the people. According to the latest news, the comprehensive liberalization of the two-child policy is expected to be revised as soon as the end of this month, and is expected to be implemented in most provinces across the country in the first quarter of next year.

Many experts believe that the biggest beneficiary of the comprehensive two-child policy may be the property market. As the family population increases, the previous three-bedroom model will gradually become obsolete, four-bedrooms will become a rigid need, five-bedrooms may become a need for renovation, and housing in school districts will also become a popular choice for parents. As an important part of the building materials industry downstream of the property market, the original wooden door industry will also become an indirect beneficiary. At the same time, many people pointed out that families with children will pay more attention to the environmental protection of wooden doors, so the original wooden doors with good environmental protection performance will be favored by more families, and the prospects of companies that make environmentally friendly original wooden doors are even more promising. Take Liuxiyuan Original Wooden Doors, which was the first company in the industry to specialize in making original wooden doors, as an example. Since the announcement of the two-child policy, the number of investment invitations for Liuxiyuan original wooden doors has increased significantly. Even in the off-season, more than a dozen dealers have joined. It is understood that Liuxiyuan Log Door imports natural precious logs from abroad, such as Burmese national treasure teak, walnut, red oak, etc., and then uses advanced technology to cut the logs into the shape of wooden doors, avoiding the use of adhesives, and is very environmentally friendly. In addition, because the density of logs is greater than that of ordinary wood, the sound insulation effect is better, which can provide children with a quiet and comfortable living environment and contribute to their healthy development.

The promotion activities of the original wooden door industry are developing in a rational direction

Similarly, the unoptimistic economic environment in 2015 has caused considerable pressure on the original wooden door companies. Therefore, many wooden door companies regard promotions as a life-saving straw and find various reasons to offer discounts throughout the year to attract customers. However, consumers have long been numb to the numerous promotional activities, and it is difficult for consumers to distinguish which promotional activities of enterprises are truly profitable, so they rarely take action easily. Under this circumstance, it is difficult for original wooden door companies to achieve ideal sales results. In 2016, the phenomenon of no sales without promotion may cause more original wooden door companies to think and carry out rational promotions.

Mr. Wang Bin, the person in charge of Liuxiyuan Original Wooden Doors, believes that it is understandable for companies to conduct promotions during holidays, which will not only allow more consumers to feel the festive atmosphere, but also promote dealer store sales. However, if promotion is regarded as a daily routine, consumers will feel that the company\’s products are unsaleable, and then have doubts about product quality. In the end, the company will only \”lose its wife and lose its troops.\” No matter when, companies must put quality firstOnly by doing this can the company win a good reputation, which can support the company to go further.

2015 is about to pass. No matter what changes the wooden door industry will usher in in 2016, what is certain is that the original wooden door companies need to correct their mentality in time, face up to the misunderstandings made in 2015, and pay attention to it from time to time. The trend of the industry is changing. Only by preparing early to face the trend can we achieve better development in 2016.