Innovation Benchmark | Bosch Doors and Windows: Continue to practice the path of innovation and development of high-value brands

Source: Global Home

Recently, the results of the \”Quality Improvement, Innovation and Sharing – 2024 Global Home Selection\” initiated by Global Home Furnishing were officially announced. With its excellent innovation capabilities and unique approach to high-value brand strategy, Bosch Doors and Windows stood out from many candidates and became an innovation benchmark.

Bosch Doors and Windows focuses on high-end whole-house door and window customization, with three major production bases and a proprietary R&D institution – Bosch Starry Sky Experiment room. The company has more than 500 patents and more than 600 brand stores across the country. The entire series comes standard with the industry\’s top supply chain, and the products are iteratively updated at least twice a year, striving to provide system door and window solutions for every household.

Since its establishment in 2004, Bosch Doors and Windows has always implemented a high-value brand strategy and successfully stood out in the market with its \”top quality, affordable price\”, standard and unified delivery model and perfect after-sales service with a ten-year warranty. .

In terms of product innovation, Bosch launched a total of 14 new products in 2024, among which the X12 inward-opening system window and the V12 outward-opening system window are particularly eye-catching. They adhere to the principle of \”for home security, do not make subtractions, only make improvements.\” Based on the principle of \”addition\”, X12 is equipped with three glass and two cavities as standard, and the glass is increased to three layers; V12 achieves the gauze fan and glass fan to be flush, saying goodbye to \”panda eyes\” and achieving a minimalist and beautiful product. Bosch adheres to the product research and development concept of \”We are committed to creating excellent products, just to confidently recommend to family and friends\”, and strives for excellence and continuous breakthroughs on the road of product innovation.

In terms of service innovation, Bosch is the first company in the industry to propose a 10-year liability-free warranty, providing compensation even for man-made damage, providing users with worry-free after-sales service. At the same time, Boshi continues to create differentiated competition by building service centers in big cities. Advantages. Currently, Bosch has service centers in big cities in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and other places. All have been implemented as a supplement to empower dealers to connect with high-net-worth people, forming a more three-dimensional brand user service system. Bosch has always adhered to the belief that \”user satisfaction is brand value, partner success is corporate value, and talent growth is social value.\” Brand values, practicing the path of innovation and development of high-value brands

Bosch Doors and Windows have outstanding performance in product design, technological innovation, service innovation and other aspects, setting a benchmark for the industry. In the future, Bosch will continue to innovate and firmly move towards the goal of becoming a high-value brand in the doors and windows industry.