The wooden door business is affected! Dinggu, nature, bunny, TATA, etc. can still hold up

Source: Dacai Research, Chief Analyst: Deng Chaoming, Pan Home Owner’s Internal Reference, Home Manager’s Daily Reading, Dealer Store Manager Business Advisor, Gold Medal Shopping Guide Practical guide, welcome to become an annual VIP member

Looking at the overall situation, the wooden door business has also been impacted by the market environment. Growth only occurs in a very small number of companies, and decline is relatively common.

Specifically, since the second half of 2020, some companies in the wooden door business have released preliminary battle reports. Some comprehensive home building materials companies, such as customized home furnishing companies, flooring companies, etc., have been involved in With a little bit of wooden door business, the performance is not too bad.

There are also some hard-core established door companies that have relatively strong performance to the outside world.

Dinggu also has a wooden door business. In the first half of the year, the company’s revenue was 308 million yuan, a year-on-year decrease of 8.82%. The net profit attributable to shareholders of the listed company was 7.29 million, a year-on-year decrease of 71.63%. %.

Among them, the total revenue of customized ecological doors is 15.7 million, with 179 dealers and 182 specialty stores. Compared with the situation in 2019, it is not ideal. After all, last year it achieved 42.9144 million yuan, with 181 dealers and 184 specialty stores opened. There were some declines.

Natural Home has a business called customized home decoration products, including wooden doors, kitchen cabinets, and wardrobes. In the first half of 2020, although retail sales fell, engineering channels grew significantly, so total sales of wooden doors and wardrobes and kitchen cabinets still increased. Therefore, the entire company\’s total revenue was approximately 429 million yuan, a year-on-year increase of 60.8%.

Among them, it has three wooden door product production plants. The wooden door business revenue is approximately 190 million yuan, a year-on-year increase of 52.9%, and the total number of stores is 819, with 172 new stores expanded this year. This is very strong, it can achieve a growth rate of 52.9%, and its revenue is close to 200 million. This prospect is worth looking forward to.

According to the observation of Dacai Research, in recent years, Nature Home has been working hard to build the second and third growth lines besides the flooring business, and vigorously deployed and implemented the big home strategy. Unfortunately, the results are not very obvious. Wooden doors can gradually be made, giving the outside world some hope.

AlsoBunny, wooden doors also grew. In the first half of the year, the total revenue of wooden door products was 15.46 million, a year-on-year increase of 15.66%.

The volume is not large yet, but the growth rate is good. If we want to make wooden doors a main category, Bunny still has to work hard. Of course, the opportunities are relatively large.

According to Dacai Research’s observation, in the first half of the year, Tubaobao quickly promoted the deployment of easy-to-install business, opened up blank markets, and deepened strategic cooperation with excellent tooling, home decoration, furniture factories, real estate companies, Internet platforms and other enterprises. As of the end of June 2020, the company had signed 158 engineering agents and developed 415 new home decoration companies.

At the same time, we organized wooden door companies to connect with Yufeng Hantang to expand the engineering customization business.

With these channels open, the growth of the wooden door business is worth looking forward to.

There are also some hard-core characters. Although the specific revenue has not been disclosed, they have also shown off their muscles in some public occasions.

For example, Shangpin True Color announced some of its results in 2019 at the Tengzhou Wealth Summit in August. For example, throughout 2019, it had more than 1,000 stores across the country, carried out 594 marketing activities, and provided assistance to distributors in total. There were 442 merchants, with an average of 61 orders signed per game.

For the 2020 market offensive, 90 million has been allocated for advertising.

TATA will publish some eye-catching battle reports from time to time. Let’s not talk about it earlier. Take Wu Xiaobo’s “New Domestic Product Launch” in August. TATA wooden doors were the first to appear, launching three models. Products – TATA top-top silent door, ten-year classic TATA silent door, TATA Jinshangzhai silent entry door, were introduced by Wu Chenxi, founder of TATA Wooden Doors.

According to TATA’s battle report, as of 11pm on August 4, a total of 10,624 units had been sold in the live broadcast room (according to statistics of 199 yuan deposit), and the number of orders for this event was 26,158. TATA wooden door store has 103,717 visitors.

According to Dacai Research, the more hard-core may be Jiangshan Oppein, a listed door-to-door company with a very strong engineering channel, with revenue of 1.062 billion yuan in the first half of the year, year-on-year. An increase of 45.39%. The net profit attributable to shareholders of listed companies was 135 million yuan, a year-on-year increase of 65.71%.

The focus is on the engineering channel, which is relatively smooth. We have guaranteed orders and contracts from old customers, and signed some new customers, gradually increasing our sales volume.

I really agree with that sentence,There is no such thing as a cold market, only cold thinking or competitive methods that cannot keep up with the situation. If you want to stand firm, walk far, and hold up, you must rely on your diamond to be hard enough.