From the perspective of product innovation, ecological distribution, market sales and brand influence, Huawei has its own competition with Xiaomi in the smart door lock field Side-heavy, the following comprehensive analysis:

1. Product innovation: China is more cutting-edge technology, and Xiaomi covers it More comprehensive

• Hua is: In the high-end market, Hua is based on the technology of AI 3D human face recognition At the core, for example, the flagship product Pro version supports 307,000 personal facial feature capture, identifying speed and accuracy leading the industry. In addition, the smart door lock has more comprehensive security functions, such as anomous snapping, anti-plitting alarm, etc., and relying on the duck mask system to realize the distributed cat eyes and cross-device intelligent connection .
• Xiaomi:
  The product line coverage is more wide, from entry-level (such as the E-series) to high-end (such as the M20 Pro human face recognition version ) has plans, focusing on high-quality price ratio. For example, Xiaomi\’s fully automatic series supports \”off automatic locking\”, and the M20 Pro combines 3D human face recognition and cat eyes, but the human face recognition technology is slightly more than that in China.
  Total: In order to achieve more success in cutting-edge technologies (such as AI algorithms, security protection), Xiaomi uses its rich product matrix and performance ratio to meet different consumer levels of needs.

2. Ecological layout: Xiaomi is mature in its ecological environment, and China has great potential for moving scenes

• Xiaomi:
  Relying on the Mi Qilian chain, Xiaomi smart door locks can connect to more than 3,000 devices (such asFor image head and light system), users can realize one-stop management through the MiGan APP, which has a higher degree of maturity.
• Hua is:
  Based on the Dong Mengzhi, its door lock can be combined with Dong Meng ecological equipment (such as smart screens, Router) Deeply consistent, for example, through distributed technology, \”Door abnormal reminder synchronization to mobile phone + TV\”. However, the current amount of ecological equipment is less than that of the rice.
  General: Xiaomi\’s ecological coverage is more wider and suitable for ordinary users; China has deeper integration of ecological technology and is suitable for high-end users who pursue whole-house intelligence.

3. Market sales: Xiaomi leads in sales, and China is a high-end counterattack

• Sales data:
• In the first half of 2024, Xiaomi used omni-channel The number one sales volume is leading the market, with an online share of more than 20%, and the sales in the 618th period exceeded 240 million.
• Hua is ranked fourth in marketing dimensions for the mid-to-high-end positioning (such as the Pro series), and the high-end market share continues to grow.
• Product price:
  Xiaomi covers the price of 799-2999 yuan, focusing on price ratio; The products are concentrated in the 2000-5000 yuan area, focusing on the high-end market.
  Total: Xiaomi\’s sales volume is definitely obvious to its advantages, but China has stronger brand overprice capabilities in the high-end market.

4. Brand influence: China has the advantage of comprehensive capabilities, and Xiaomi has deepened its vertical field

• Hua is: As a global technology giant, the mobile phone market share will return to the top in the country in 2024 (18.1%), and its brand can bring smart doors The high-end image of lock is more recognized by government, enterprises and high-value users.
• Xiaomi:
  I have been deeply involved in the smart home areaThick, with the \”quality price ratio + eco-economy\” sign, consumers prefer \”practical hot products\” to recognize their smart locks. : #2C2C2C;\”>57.
  Total: The brand of Hua is more radiation power, and Xiaomi is more user-friendly in the vertical field.

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Comprehensive conclusion

• Xiaomi\’s more \”awesome\” dimensions: sales, eco-matureness, and price coverage.
• China is a more \”awesome\” dimension: technological innovation, high-end market overpriced, and brand comprehensive photography.
• User selection suggestions:
• If you pursue sexual price ratio and ecological connection, choose Xiaomi;
• If you pay attention to safety technology, high-end experience and deep integration of whole-house intelligence, choose Hua as.

The two compete to promote the campaign Technical upgrades and market segmentation, in the future, Xiaomi may strengthen the market advantages of the general public by ecology.