On December 22, 2024, the winter solstice of TATA wooden doors, which has attracted the attention of the home furnishing industry, arrived as scheduled. At this TATA wooden door 2025 new product launch conference called \”The Origin of Sound and Life\”, Zong Ruiyuan, chairman of TATA Wooden Doors, said that while adhering to \”one meter wide While \”Ten Thousand Meters Deep\” is deeply involved in the wooden door category, it also adapts to the times and consumer demand to develop the whole-house customized brand TATACASA, and create the entrance door and door and window brand Jinshangzhai, forming a multi-brand differentiation of TATA wooden doors, TATACASA and Jinshangzhai. development and provide users with \”viable\” products.

Zong Ruiyuan, Chairman of TATA Wooden Doors

This also marks that TATA Wooden Doors has clearly determined that it needs not only wooden door categories, but also customized categories, as well as doors and windows. With the diversified development path of the category, under the new attitude of \”both need and want\”, is the previous \”focused\” positioning still firm? Is \”focus\” still the vitality of TATA wooden doors?

Wooden doors are still silent, professional-grade noise reduction doors are released

From the theme of the new product launch conference \”Sound·Origin of Life\”, it can be seen that the upgrade of \”silence and noise reduction\” is still the innovative theme of TATA Wooden Doors. In the release of new wooden door products, TATA Wooden Doors It certainly lived up to expectations and brought a product with a disruptive silent experience – a professional-grade noise reduction door.

Wei Xiaohu, head of TATA wooden door products, releases new products

Wei Xiaohu, head of TATA wooden door products, said that this new product is the new result of TATA Wooden Doors’ long-term research on acoustic theory and wooden door product characteristics. It adopts new hybrid noise reduction and mute technology and is constructed with 9 layers of multi-materials. The acoustic barrier system can efficiently regulate sound waves of different frequencies. At the same time, it achieves a comprehensive sealing effect through double-layer sealing strips on three sides and a double-layer automatic sealing strip at the bottom. Whether it is high-frequency noise or low-frequency vibration, it can be effectively isolated, creating a quiet and comfortable living environment for users. Wei Xiaohu is very confident about this technology, “This is not only a self-breakthrough for our TATA wooden doors, but alsoAnother leap forward in Chinese wooden door technology! ”

While pursuing technological breakthroughs in wooden door products, TATA Wooden Doors also pursues technological advancement. The newly released traceless bending production process upgrades the traditional edge sealing process to 90° integrated bending of the board. The process is centralized to achieve efficient production and significantly shorten the delivery cycle. At the same time, it can reduce side color difference, cracking, unsightly and other problems caused by edge sealing, making the wooden door more visually integrated. The texture transitions naturally, making it more refined and traceless. At the same time, TATA wooden doors also show humanistic care and insight in details. For example, the R3 rounded corner design avoids the safety hazards caused by the right angles under the traditional door leaves, and the buffer silent floor absorbing solves the problem. Solving the noise problem caused by floor suction collision…seemingly small design improvements reflect a deep understanding of user experience.

The paint-free process for painted wooden doors has pushed the industry into a new stage of development

It is worth mentioning that the release of the traceless bending production process also It has greatly promoted the paint-free process of painted wooden doors, making future wooden door production more efficient, more material-saving, and lower-carbon, which has innovative significance in the industry..

Customization continues to pursue the ultimate, TATACASA upgrades around user needs

At the press conference, as a whole-house customization brand under TATA Wooden Doors, the debut of TATACASA\’s new products was also stunning. Feng Ruigang, product manager of TATACASA, introduced that TATACASA takes \”efficient storage\” as the core and proposes four core product principles: convenient access, scene customization, humanized design and smart life, and builds 7 major scene systems, including wardrobe systems, home entry systems Cabinet systems, balcony cabinet systems, sideboard systems, TV cabinet systems, bookcase systems, and cabinet systems are committed to meeting the diverse needs of different families and bringing users efficient storage, scene-based customization, humanized design, and smart life. overall solution.

TATACASA product manager Feng Ruigang introduces new product development concepts

\”Home customization is not just the stacking and combination of products, but also a way of life The presentation and shaping of the method” Feng Ruigang.He said that in the process of developing new products, TATACASA always pays attention to the design and quality of the products, and strives to make every product a highlight and focus in the user\’s home. At the same time, TATACASA attaches great importance to communication and interaction with users, and achieves a product experience that is “fitable, visible, and findable” through in-depth understanding of users’ needs and preferences. \”TATACASA\’s original intention has never changed, which is to meet users\’ consumption upgrade needs, provide products and services with differentiated value, restore everyone\’s living habits, and improve the quality of life.\”

TATACASA products are newly unveiled and upgraded around user needs

In TATACASA’s new exhibition hall, you can better understand TATACASA’s commitment to TATA wooden doors” The continuation of the gene of “Extreme Product Experience”. For example, the traditional structure of the yacht shoe rack has been changed to solve the storage problem in extreme sizes and increase the shoe cabinet storage space by 45%; the hidden folding stool perfectly combines the beauty and practicality of the space; a product called \”Pick\” The \”Yuntai\” hidden cabinet integrates storage, height-retrieving, and convenient access functions. It is safe and trouble-free, and can easily help users avoid the 2100mm storage blind spot problem that exists in ordinary homes. It is very considerate.

Is \”focus\” still the vitality of TATA wooden doors?

Whether it is \”Professional Downgrade The technological innovation breakthrough of \”Noise Gate\” is also the upgrade of TATACASA\’s user experience and the new positioning of Jinshangzhai \”taking safety and energy saving as its own responsibility, protecting the home and protecting the ecology\”. It can be seen from the \”Sound and Origin of Life\” TATA Wooden Doors 2025 new product launch conference that TATA Wooden Doors has not given up \”focus\” – focus on the exploration of product strength, whether it is wooden doors, whole house customization or entry doors, doors and windows , the expansion of categories has extended the width of \”focus\”, but TATA wooden doors have never stopped in the in-depth exploration of the product \”one meter wide and ten thousand meters deep\”, which is still the source and driving force for its continuous innovation and continuous upgrading.

For this point, people in the hometown who have paid attention to TATA wooden doors for many years and witnessed the new products and brand iterations of TATA wooden doors are deeply touched. Huang Jinrong, chairman of Huiya & Bubble Meijia, shared in Moments after watching the press conference, “Although the home furnishing industry is very busy, the user experience-oriented competitive environment has not really begun at all. More than 90% of the brands have Still stuck in B-side competition thinking, there are very few product-oriented brands like TATA Wooden Doors.” He believes that based on the C-side, relying on new technologies and improving user experience, the home furnishing industry will also have the opportunity to generate new forces such as the ideal automobile industry and Xiaomi, and TATA Wooden Doors is already at the forefront.

Li Jiafeng, president of the China Timber and Wood Products Circulation Association, said that TATA wooden doors have continued the value of \”one meter wide and ten thousand meters deep\” to all aspects of product innovation. Not only have silent and noise-reducing products been upgraded, but they have also made breakthroughs this year. It has upgraded the process of paint-free paint products, which fully reflects TATA wooden doors\’ keeping pace with technological advancement.

In the future, TATA wooden doors will go hand in hand with the brand matrix to open a new stage of development

Next, TATA Wooden Doors will continue to adhere to the product concept of \”focus\”, repair externally, and meet user needs through technological breakthroughs; seek inwardly, force continuous product innovation, achieve healthy development of the enterprise, and bring benefits to users. Under the multi-category strategy, this \”focus\” will be more challenging and more imaginative. \”Only by walking side by side with the times and being in touch with users can we create more products.\” What an extraordinary and great work. \”Zong Ruiyuan said that in the future, TATA wooden doors will go hand in hand with the brand matrix and develop differentiatedly to bring consumers more professional and better home products and service experience, making the home more beautiful and updating the industry.