Yecheng Shishan⑫ | The first person to sell villa gates online, with more than 3,000 city service outlets across the country

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He was the first person to sell villa gates online. He was early to explore the factory direct sales model to realize products directly to consumers. Seizing the platform\’s dividend period, sales exceeded 100 million yuan in a few years. In this issue of \”Industry in Lion Mountain\”, let\’s get to know this \”great man\” through video – Zhu Jiesheng, the founder of Foshan Luhu Metal Products Co., Ltd.

Zhu Jiesheng.

Reporter: How did you come up with the idea of ​​selling villa doors online?

Zhu Jiesheng: Indeed, no one thought that something as large as a villa door could be sold online. I am the first, not only in Foshan, but also in the whole country. At that time, I felt that most of the industry was in the old tradition, looking for dealers in every place. At the beginning, there was no trust and no brand, so it was difficult to attract investment. So we tried to do terminals directly online. We were relatively The earliest factory direct sales, factory direct to consumers.

We also suffered a lot, such as logistics. It is easy to crush such a big thing when it is shipped. Wherever there is a problem, start there, such as packaging, and do the packaging well at all costs. For example, when doing it all over the country, we figured out how to measure, install, and provide after-sales services along the way. We made instruction videos, and then made schematic diagrams, optimizing them to be simple and fool-proof for customers to see at a glance. When doing online business, the quality of our products must be among the peers, reaching at least 90 points, so that there will be less after-sales service.

Yard products.

Reporter:After determining the factory direct sales model, how to quickly open up the market?

Zhu Jiesheng: We established this company in 2014 and did two and a half years of processing, and we have already built it up. Now that I have this condition, I also discovered business opportunities while walking outside. Later, I Switching to this courtyard door industry can be regarded as seizing the explosive period of this industry.

When we entered this industry, others were dealers, and we directly worked as terminals, and we encountered the bonus period of the platform. Bao, Tmall, and later Douyin and video accounts, which were out of control. Later, we spent money to recruit people and invest money in the platform to quickly develop the platform. Later, many people played Douyin, but we didn’t understand it at first, so we went outside to learn. From scratch, we caught up with Douyin’s traffic, which was great for us. It’s simple, just explore, spend money, lead a team, hire people, and then grasp the rules of the platform, so that we can move forward more steadily.

Workshop.

Reporter:It is difficult to build a team , but it is more difficult to retain people. What tips do you have?

Zhu Jiesheng: The vitality of an enterprise is given by its employees, and its competitiveness is also created by its employees. The revenue exceeds 140 million yuan, and there are more than 3,000 city service outlets across the country. These values ​​are created by them, so in order to retain my team, I used a unique trick.

My colleagues who have been working in my factory for several years have to be willing to suffer losses, so I advise them to buy a car or a house. If they don’t have enough money, I will lend it to them. If the down payment is not enough, you can still lend it to them.

Many people ask me, aren’t you afraid that they will run away and not pay back? There must be integrity between people, so I can trust them. You\’re kidding me: I\’ve done so much with youIn 2016, I made a lot of money, but the pressure became more and more intense. But I know they are happy.

The business environment in Shishan is very good. For so many years, the government has never disturbed enterprises, and many things can be solved in time. The living environment, living facilities and road transportation are all very good. Therefore, many employees choose to take root in Shishan like me, and this choice is the right one.

Text/Nanhai Fusion Media reporter Li Fuyun

Video copy/Nanhai Fusion Media reporter Li Fuyun

Video shooting/Pictures Nanhai Fusion Media reporter Cai Shenghong and Qiu Jiahui

Video clip/Nanhai Media reporter Cai Shenghong