Tourism poverty alleviation opens the door to happiness

People\’s Daily – People\’s Daily Overseas Edition

Tibetan girls perform dance at a tent hotel in Gannan Tibetan Autonomous Prefecture. Photo by Xinhua News Agency reporter Chen Bin

This year is the year of decisive victory in the fight against poverty. Tourism poverty alleviation is both material and spiritual poverty alleviation. It has achieved remarkable results in poverty alleviation. It has protected the ecology and beautified the environment in poor areas, boosted the economy, and enriched the people.

Important role in poverty alleviation

Jinzhai County, Anhui Province is located in the hinterland of the Dabie Mountains and is the main battlefield for contiguous poverty alleviation nationwide. Xiao Nanjing Village on the outskirts of the county has been accurately positioned to develop tourism with farming culture. After more than five years of hard work, the originally poor and poor mountain village has become \”China\’s Beautiful Leisure Village\” and an open-air museum displaying the traditional farming culture of the Dabie Mountains. It has created a new path through tourism The road to success in getting rid of poverty and becoming rich.

Recently, Vice Minister of Culture and Tourism Li Jinzao stated at a regular policy briefing of the State Council: From a national average, tourism development accounts for 17% to 17% of the total poverty alleviation task in lifting poor households out of poverty. 20%. Developing tourism to alleviate poverty has an important advantage. It is not a simple transfer payment or a simple grant, but encourages the poor to achieve poverty alleviation through their own hard work and wisdom. It is a kind of industrial poverty alleviation. Tourism has strong market advantages, emerging industrial vitality, strong hematopoietic function and huge driving role.

China’s tourism poverty alleviation has also been recognized by the world. In 2018 and 2019, the World Tourism Alliance, the World Bank and the China International Poverty Alleviation Center jointly released poverty reduction cases, demonstrating to the international community the great achievements of China\’s tourism poverty reduction cause. Many excellent cases such as Huamao Village in Zunyi, Guizhou, Langya Mountain in Yixian, Hebei, Wushi in Xinjiang, Linzhi in Tibet, Liupanshan in Ningxia, and the Yunnan Expo Group have contributed Chinese examples to world tourism poverty reduction and spread Chinese experience.

Rural tourism is an important channel

Rural tourism has become the main battlefield and the backbone of Chinese farmers’ employment and income increase, rural economic development, and the poverty alleviation of the poor. The Ministry of Culture and Tourism has launched the construction of national key villages for rural tourism. Tiantang Village in Tianzhu Tibetan Autonomous County, Gansu Province vigorously implements \”homestay experience, rural food, leisure vacation\”. Nearly 60% of the villagers in the village are engaged in tourism reception and related industries, achieving a comprehensive tourism income of more than 30 million yuan.

TravelTourist poverty alleviation has produced real effects, allowing farmers who used to rely on farming to directly enter the tertiary industry and achieve poverty alleviation. Guyuan Yejia Village in Ningxia has connected 135 farmers through farmhouses. More than 1,100 people are employed in related fields in the village, as well as poor households from outside the village. The average household income of villagers reaches 80,000 yuan, and the per capita tourism business income of farmers is nearly 7,000 yuan. Huamao Village in Zunyi, Guizhou has created employment for nearly 400 people through rural tourism. People who used to work outside have returned to the village to develop tourism. Zhongliao Village in Hainan Province integrates agricultural production, local culture, and agricultural reclamation resources to achieve an organic combination of rural areas, agriculture, farmers, and tourism. It has explored a targeted poverty alleviation path featuring \”cultural tourism and beautiful rural construction\” and gradually increased the income of villagers. , benefiting more than 70 villagers, with an annual income of 4.77 million yuan.

Wan Min, chairman of China Tourism Group, said that tourism poverty alleviation is a poverty alleviation method with low return to poverty rate, wide range of benefits, strong traction and good poverty alleviation effect in industrial poverty alleviation. It can not only help poor counties, but also provide Provide consumers with a wonderful life experience. The group will further increase its efforts in tourism poverty alleviation. This year, it will build two beautiful rural projects in Mabian County, Sichuan and Liping County, Guizhou, and continue to promote the effective connection between comprehensive poverty alleviation and rural revitalization.

The Internet creates new models

In the practice of tourism poverty alleviation, various regions have formed the \”scenic spots to bring farmers\”, \”tourism enterprises to bring farmers\” and \”cooperatives to bring farmers\” \”Company farmers\” and other various forms. The Internet has opened up a vast space for tourism poverty alleviation. During the special period of epidemic prevention and control, the tourism industry\’s online live broadcasts went deep into poverty-stricken areas, launched live broadcasts of sales of local specialties, helped villagers open up sales channels, broadened income-increasing channels, promoted the development of rural tourism, and helped local efforts to resume production and revitalize development.

Recently, the Henan Provincial Department of Culture and Tourism and Amap have carried out a smart upgrade of the \”Henan Tourism Poverty Alleviation Map\” and launched a small store glow public welfare plan in 20 key counties for poverty alleviation, using scenic spots to drive surrounding small businesses. shop. As early as September 2018, the two parties launched the \”100 Villages Poverty Alleviation Plan\”. Over the past year, about 1.1 million people have searched for poor villages on AutoNavi, and nearly 700,000 people have initiated trips to poor villages. Route planning. Amap launched the Small Store Shine Charity Program in 2019, which is open to small stores across the country for free. As of May this year, the number of small shops in Henan Province has exceeded 300,000. After 30 days of opening, the number of exposures of these small shops has increased by more than 70%, attracting more customers to shop.

Ctrip launched the \”Magnificent Mountains and Rivers\” poverty alleviation channel last year to develop high-quality, innovative and distinctive tourism products, bring high-quality tourism resources and products from designated poverty alleviation counties to the market, and provide tourists with full-service tourism , convenient one-stop travel information and products. Since the launch of the poverty alleviation plan, the popularity of tourism in poverty alleviation destinations has increased significantly. Ticket bookings in Honghe Hani and Yi Autonomous Prefecture, Yunnan Province have increased by 723.53% year-on-year, and the popularity of vacation routes has increased more than 20 times. In addition, Ctrip’s stores have opened to 45More than 0 county-level cities have been established in 16 poverty-stricken counties. Tourism professionals can more closely integrate local tourism poverty alleviation resources for promotion and development.